Twitter hashtags for Generation Z social movement in the Bangkok Metropolitan Region

Abstract

This research paper aims to explore how generation Z speaks about social issues or social movements through tweets and hashtags on the Twitter platform. This is because the Twitter platform is unique, and distinctive, has a structure, and features that are different from other platforms, and more in line with generation Z’s social media behavior and the behavior of other generations. This has resulted in the popularity of this crowd coupled with user opt-in which has led to a discussion on the Twitter platform and the importance of hashtags on Twitter. This has led to the use of Twitter as a tool for social movement on a range of issues. The social movement through the platform reflects the value and meaning of Twitter for more than just social media. As well as providing space on the Twitter platform can be part of the overall social movement. Both occur online or offline, for example, as a place to gather new generations of people to reflect on the problems that occur in society. as well as helping to raise awareness about social issues. This article is based on the concept of news exposure in the age of social media, the concept of generation Z, hashtags on the Twitter platform, and social movement as a framework in the study. The data were collected through in-depth interviews and participant observations on the Twitter platform.