Superstition and Tourism and Hospitality Management
Keywords:
Superstition, Tourism and Hospitality ManagementAbstract
The tourism and hospitality industry is an industry that brings together various businesses interact between hosts and guests. Transportation, lodging business, sightseeing tours, restaurants, souvenir stores, and MICE are examples of businesses that wish to satisfy visitors from different places with different beliefs and socio-cultural backgrounds. All of which determine behavior, preferences, and satisfaction with the service experience in such businesses. Superstitions are a part of cultural factors that affect human psychology, including tourists. Such beliefs define the human behavior and thoughts of tourists. However, the concept of superstition has not been regarded seriously in the past in the tourism and hospitality business sector as well as academic context. Therefore, this article would like to review previous academic articles in order to emphasize that it is critical to have a greater understanding of many components of culture. To foster understanding and enhance service excellence as well as increase the value of products and services and create new business opportunities for the tourism and hospitality industry in Thailand.
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