Impact Measurement Problems, Misconceptions, and Challenges in Development Projects: Social Return on Investment
Main Article Content
Abstract
Social Return on Investment (SROI) offers many benefits. However, to accurately assess the social outcomes of development projects or activities undertaken by civil society organizations, social enterprises, or the corporate social responsibility (CSR) units of private companies and government agencies, it is essential to consider the conditions and limitations of the SROI approach. This article synthesizes common problems, misconceptions, and challenges in the practice of social impact assessment. The findings indicate that the use of SROI to promote business and political propaganda, the divergence from original project objectives, and tensions between evaluation goals and regulatory compliance have become significant barriers to its ethical and appropriate application. Challenges in SROI analysis include identifying suitable financial proxies; engaging all relevant stakeholders; managing budgetary and time constraints; considering deadweight effects; and conducting evaluations with control groups (randomized controlled trials). The findings suggest evaluators should use SROI to improve operational efficiency rather than focus exclusively on favorable outcomes. Development projects suitable for SROI assessment of short-term social impact typically have clearly defined objectives and well-identified target groups.
Article Details
References
เกสรี พงษ์สังข์, ชเนตตี พิพัฒนางกูร, อรอุมา บุตรเริ่ม, รุจิกาญจน์ สานนท์ และรัจน์ชีวาต์ แซ่ตั๋น. (2566). การฟื้นฟูวิสาหกิจชุมชนเพื่อขับเคลื่อนเศรษฐกิจฐานราก โดยการมีส่วนร่วมของชุมชน ตำบลพิมลราช อำเภอบางบัวทอง จังหวัดนนทบุรี. วารสารชุมชนวิจัยมหาวิทยาลัยราชภัฏนครราชสีมา, 17(1), 154-168.
Alix, N. (2015). Mesure de l’impact social, mesure du consentement à investir. Revue internationale de l’économie sociale. Recma, (335), 111-116. https://doi.org/10.7202/1028537ar
Alix, N., & Baudet, A. (2015). La mesure de l’impact social: Facteur de transformation du secteur social en Europe (No. 2014/15). CIRIEC Belgique.
Arvidson, M., Lyon, F., McKay, S., & Moro, D. (2010). The ambitions and challenges of SROI. Third Sector Research Centre, University of Birmingham.
Arvidson, M., Lyon, F., McKay, S., & Moro, D. (2013). Valuing the social? The nature and controversies of measuring social return on investment (SROI). Voluntary Sector Review, 4(1), 3-18. https://doi.org/10.1332/204080513X661554
Bamberger, M., Rao, V., & Woolcock, M. (2012). Using mixed methods in monitoring and evaluation: Experiences from international development. Policy Research Working Paper 5245, World Bank.
Banke-Thomas, A. O., Madaj, B., Charles, A., & van den Broek, N. (2015). Social return on investment (SROI) methodology to account for value for money of public health interventions: A systematic review. BMC Public Health, 15, Article 582. https://doi.org/10.1186/s12889-015-1935-7
Bouchard, M. J. (2009). Methods and indicators for evaluating the social economy. In The worth of the social economy: An international perspective (pp. 19-34). Peter Lang.
Branger, V., Gardin, L., Jany-Catrice, F., & Pinaud, S. (2014). Évaluer l’utilité sociale de l’économie sociale et solidaire. Projet Corus-ESS.
Cabaj, M. (2017, October 5). Shared measurement: The why is clear, the how continues to develop. Ontario, Canada: Tamarack Institute. Retrieved from https://www.tamarackcommunity.ca/library/shared-measurement-paper
Chiapello, E. (2013). Mesure de l’impact social: Pourquoi tant d’intérêt(s)?. Confrontations Europe: Bulletin mensuel.
Chiapello, E., & Boltanski, L. (2014). Il nuovo spirito del capitalismo. Gallimard.
Cooney, C. (2017). What impacts do OER have on students? Students share their experiences with a health psychology OER at New York City College of Technology. The International Review of Research in Open and Distributed Learning, 18(4). https://doi.org/10.19173/irrodl.v18i4.3111
Dacin, P. A., Dacin, M. T., & Matear, M. (2010). Social entrepreneurship: Why we don’t need a new theory and how we move forward from here. The Academy of Management Perspectives, 24(3), 37-57. https://doi.org/10.5465/AMP.2010.52842950
Dey, C., & Gibbon, J. (2014). External accounts. In J. Unerman, J. Bebbington, & B. O’Dwyer (Eds.), Sustainability accounting and accountability (pp. 108-123). Routledge.
Ebrahim, A., & Rangan, V. K. (2014). What impact? A framework for measuring the scale and scope of social performance. California Management Review, 56(3), 118-141. https://doi.org/10.1525/cmr.2014.56.3.118
Edwards, R. T., & Lawrence, C. L. (2021). ‘What you see is all there is’: The importance of heuristics in cost-benefit analysis (CBA) and social return on investment (SROI) in the evaluation of public health interventions. Applied Health Economics and Health Policy, 19(5), 653-664.
Emerson, J. (2003). The blended value proposition: Integrating social and financial returns. California Management Review, 45(4), 35-41.
Flockhart, A. (2005). Raising the profile of social enterprises: The use of social return on investment (SROI) and investment ready tools (IRT) to bridge the financial credibility gap. Social Enterprise Journal, 1(1), 29-42.
Fujiwara, T. (2015). Voting technology, political responsiveness, and infant health: Evidence from Brazil. Econometrica, 83(2), 423-464.
Geoff, M. (2010) Measuring social value. Stanford Social Innovation Review. https://ssir.org/articles/entry/measuring_social_value
Gouin, C. (2018). Numerical methods for the prediction of gravitational lensing signal as a probe of the mass content on the universe (doctoral dissertation). Sorbonne Université.
Gugerty, M. K., & Karlan, D. (2018). The goldilocks challenge: Right-fit evidence for the social sector. Oxford University Press.
Hurvid, D. (2013). Mission drift: Avoiding the slippery slope. Imagine Canada Blog. http://www.imaginecanada.ca/blog/mission-drift-avoiding-slippery-slope
Jacobs, M. (2006). The production of mindscapes: A comprehensive theory of landscape experience (Doctoral dissertation). Wageningen University.
Karen, M. & Kellie, L. (2011) Social impact measurement: A classification of methods. https://www.researchgate.net/publication/226052913_Social_Impact_Measurement_Classification_of_Methods#fullTextFileContent
Kate, R. & Sara O. (2016) The next frontier in social impact measurement isn’t measurement at all. Stanford Social Innovation Review. https://ssir.org/articles/entry/next_frontier_in_social_impact_measurement#
Kramer, M. R., & Porter, M. (2011). Creating shared value. Harvard Business Review, 89(1/2), 62-77.
Kroeger, A., & Weber, C. (2014). Developing a conceptual framework for comparing social value creation. Academy of Management Review, 39(4), 513-540.
Lingane, A., & Olsen, S. (2004). SROI use in operating companies. California Management Review, 46(3), 116-135.
Lueg, K., Lueg, R., Andersen, K., & Dancianu, V. (2016). Integrated reporting with CSR practices: A pragmatic constructivist case study in a Danish cultural setting. Corporate Communications: An International Journal, 21(1), 20-35.
Luke, A., Cazden, C., Coopes, R., et al. (2013). A summative evaluation of the stronger smarter learning communities project: Volume 1 and volume 2. Queensland University of Technology.
Maier, C., Laumer, S., Weinert, C., & Weitzel, T. (2015). The effects of technostress and switching stress on discontinued use of social networking services: A study of Facebook use. Information Systems Journal, 25(3), 275-308.
Mair, J., & Marti, I. (2006). Social entrepreneurship research: A source of explanation, prediction, and delight. Journal of World Business, 41(1), 36-44.
Maneejuk, P., & Rakpho, P. (2024). Analyzing the survival probability of community enterprise under the situation of the COVID-19 pandemic in Northern Thailand. In Machine learning for econometrics and related topics (pp. 289-302). Springer Nature Switzerland.
Manetti, G. (2014). The role of blended value accounting in the evaluation of socioeconomic impact of social enterprises. VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations, 25, 443-464.
McLoughlin, J., Kaminski, J., Sodagar, B., et al. (2009). A strategic approach to social impact measurement of social enterprises: The SIMPLE methodology. Social Enterprise Journal, 5(2), 154-178.
Millar, R., & Hall, K. (2013). Social return on investment (SROI) and performance measurement: The opportunities and barriers for social enterprises in health and social care. Public Management Review, 15(6), 923-941.
Morley, J. (2017). The impact of ‘impact’: The effect of social impact reporting on staff identity and motivation at social enterprises and charities in the UK. Working paper.
Netten, A., Beadle-Brown, J., Trukeschitz, B., et al. (2010). Measuring the outcomes of care homes. PSSRU Discussion Paper 2696(3). University of Kent.
Nicholls, A. (2009). ‘We do good things, don’t we?’: ‘Blended value accounting’ in social entrepreneurship. Accounting, Organizations and Society, 34(6-7), 755-769.
Nicholls, A. (2015). Synthetic grid: A critical framework to inform the development of social innovation metrics. CRESSI Working Paper. University of Oxford.
Nicholls, A. R., Levy, A. R., grice, A., & Polman, R. C. J. (2009). Stress appraisals, coping, and coping effectiveness among international cross-country runners during training and competition. European Journal of Sport Science, 9(5), 285-293.
Nicholls, J., Lawlor, E., Neitzert, E., & Goodspeed, T. (2012). A guide to social return on investment. Cabinet Office, UK.
Nielsen, J. G., Lueg, R., & Van Liempd, D. (2021). Challenges and boundaries in implementing social return on investment: An inquiry into its situational appropriateness. Nonprofit Management and Leadership, 31(3), 413-435.
Office of the National Economic and Social Development Council. (2020). Thai economic performance in Q4/2020. NESDC.
Olsen, S., & Lingane, A. (2003). Social return on investment: Standard guidelines. California Management Review, 45(4), 116-135.
Pathak, P., & Dattani, P. (2014). Social return on investment: Three technical challenges. Social Enterprise Journal, 10(2), 91-104.
Richard Morris Titmuss. (1970). The gift relationship: From human blood to social policy. Indiana University.
Ryan, P. W., & Lyne, I. (2008). Social enterprise and the measurement of social value: Methodological issues with the calculation and application of the social return on investment. Education, Knowledge & Economy, 2(3), 223-237.
Ryan, P. W., & Lyne, I. (2008). Social enterprise and the measurement of social value: Methodological issues with the calculation and application of the social return on investment. Education, Knowledge & Economy, 2(3), 223-237.
Smith, P. (1995). On the unintended consequences of publishing performance data in the public sector. International Journal of Public Administration, 18(2-3), 277-310. https://doi.org/10.1080/01900699508525011
Stufflebeam, D. L. (2003). Institutionalizing evaluation in schools. In T. Kellaghan & D. L. Stufflebeam (Eds.), International handbook of educational evaluation (pp. 775–805). Springer.
Suriyankietkaew, S., Krittayaruangroj, K., & Iamsawan, N. (2022). Sustainable leadership practices and competencies of SMEs for sustainability and resilience: A community-based social enterprise study. Sustainability, 14(10), 5762.
Titmuss, R. M. (1970). The gift relationship: From human blood to social policy. George Allen & Unwin.
VISES. (2017). Orientation stratégique du projet VISES–Approche des théories et pratiques. CRESS & ConcertES.
Yates, B. T., & Marra, M. (2017). Social return on investment (SROI): Problems, solutions… and is SROI a good investment? Evaluation and Program Planning, 64, 136-144.