Policy assessment on tourism development and promotion in the Eastern special development zone

Abstract

The assessment of policies for the development and promotion of tourism in the Eastern Economic Special Development Zone is of great importance for economic development and reducing income inequality in the region. The government has consistently allocated budgets and implemented projects to support tourism development in this economically significant area of the country. However, conducting an evaluation and study using tools from the Organization of Economic Cooperation and Development (OECD) and selecting key projects based on performance indicators, as well as surveying the opinions and experiences of 250 individuals in the area, is essential.

This evaluation aims to provide guidance for the government in promoting tourism in the Eastern Economic Special Development Zone. The assessment, conducted between 2021 and 2024, also seeks to formulate strategic recommendations to effectively drive government projects, especially in light of the COVID-19 pandemic. The results of the study indicate that the third strategy, concerning effectiveness, impact, sustainability, and connectivity, falls within a moderate range. However, factors related to economic development projects, local community engagement, and efficiency have performed at a higher level. In order to ensure the sustainability of the success achieved in the 2021-2024 projects, it is imperative to push for strategic directions and recommendations for further development. Specifically, strategic recommendations should focus on restructuring to enhance integration, and budget allocation must be sufficient to continuously elevate the development and promotion of tourism in a sustainable manner.