The deciding factor for buying Clean Food in the situation of COVID 2019

Abstract

Thailand tends to give priority to beauty in having skin and have a good shape. The consumer will have the opposite behavior that often results in food that is not healthyor indulgent. Product raw material of healthy food Therefore, it must have a good taste, not bland and must not destroy health. There are good benefits for the skin help keep in good shape. The working age population has continued to decline as well as the rebirth rate longevity trend with good quality of life healthy people live longer can use the body well according to age, able to work and help yourself. It has turned to focus on taking care of health, taking care of life. Take care of your mental state. Consumers are proactive in their health concerns because they realize that longevity and disease-richness is undesirable. Because it will be a burden on the family and society. People nowadays are interested in learning and pay more attention to nutrition care choose food create a more personalized balance. Especially the new generation of millennials and Generation Y There is an in-depth look at health care information both in terms of food consumption, exercise more weight control coupled with the problem of PM 2.5 dust pollution and the emergence of the corona virus (Covid-19) is another important variable that has stimulated people to pay more attention to the matter.

At present, Clean Food has been developed is to add food menus and have the taste that consumers like in order to meet the needs of consumers as much as possible. And there is still more Clean Food production than before as a response to those consume modern convenience which is suitable for Thai society today as a new alternative and respond to the lifestyles of consumers who do not have time to take care of their own health naturally the consumption expenditure in exchange for good health through food has resulted in a huge impact on the decision to consume Clean Food. The food perfectly meets the lifestyle of the new generation who has a fast-paced lifestyle and has no time to cook. And want to save energy while maintaining the same taste in which a variety of food products have been invented to meet the needs of consumers who pay attention to physical health. As a result, the behavior that affects the purchase of clean food products to consumers in the situation of COVID-19