Factors affecting consumers' buying behavior of ready-to-eat food products in the digital era

Abstract

Factors affecting consumers' buying behavior of ready-to-eat food products in the digital era. Marketing communication is a factor that affects the behavior of consumers. Consumers are the main focus of communication. Understanding consumer behavior very well in 3 areas.

1. To reduce wastage to be less.


2. Increasing productivity.


3. Strengthen the relationship between buyers and sellers more closely.

Advertising media is a tool to motivate consumers to buy products. These stimuli will be the deciding factor for purchasing. Select the product and select the brand. Consumer behavior is a factor affecting product purchase behavior in analyzing the target market and planning for market activities as well as communication and strategic planning of marketing promotion activities. Effective marketing communications to reach consumers and reach the target group effectively lead to business goals, whether the behavior of choice Purchasing decisions, repeat purchases, referrals, purchase periods, and strong brands in the sales business.