Influences affecting the decision to buy dietary supplements online amongThai teenagers : 2021

Abstract

Society in the digital 2021 era was experiencing a rapid rate of change compared to the changes in the past that have had an impact on lifestyles. The electronic era is associated with technology that is very fast to communicate the transmission of information. That exists in the society, whether it is news Images or videos that can be quickly accessed by anyone, anywhere and at any time. The development of the industrial age to the digital age today can be seen that there is a significant difference, especially in today's age of information and the internet. It is the advancement of technology that makes organizations, businesses, educational institutions, teachers, teachers and students alike and the general public, access to knowledge resources without any restrictions on time or even place. There are three digital attributes in 2021:

1. The speed of communication, whether it is stored or access to information sources, information and knowledge of users.


2. The use of communication technology that has no boundaries or restrictions on time or place. Make it accessible, aware, and learn anywhere and at any time.


3. Using technology to integrate into the network Everyone can collect, access, use, develop knowledge, disseminate and share knowledge universally.

Management in various areas, whether it's online purchasing or sales personnel management, business administration, administrative work, building and environment, as well as customer relationship. These will have to create a database system for administration to bring computer technology and networks to be used in the management of doing business online with a cost-effectiveness for consumers should be aware of considering choosing a form of online communication that is suitable for their type of business. Most importantly, online communication through Instagram is a powerful communication tool. Use of the Instagram app to communicate with consumers by presenting products, brands, atmospheres and opinions of customers who have used the product or service on a regular basis. Using images to communicate in order to capture attention. It's about maintaining a client base.