Marketing to reach consumers towards the success of operations. event exhibition business

Abstract

Communication, marketing, business, showcasing, events to achieve good
results. Communication agents need to understand the context of consumer behavior.
Because consumers are the main goal of communication. Good understanding of
consumer behavior At the very least, there are three advantages: 1) it reduces wastage,
2) increases productivity, and 3) strengthens the relationship between male buyers.
lead to business goals

Marketers have developed techniques for selling to consumers. By applying the
theory of stimuli and response to help explain the buying behavior of consumers. By
adhering to the idea that Behavior will occur, there must be a cause. or a stimulus to
cause and from the stimulus becomes the motivation to show different behaviors in
response to that stimulus There are two parts to the stimuli. 1) The controllable
marketing stimuli are product, price, distribution. and 2) uncontrollable environmental
stimuli in the environment around consumers such as economic, technological,
political, cultural, and Covid-19 epidemic situation. Of consumers