Influencer Integrated Marketing Communication (IMC) to the decision to buy real estate in Chanthaburi Province

Abstract

Integrated Marketing Communication (IMC) Influencing Real Estate Buying Decisions The benefits of promotion are substantial. in the preparation of sales promotions that It stimulates sales of the business and introduces products to customers. This also continues with good satisfaction of customers or consumers of goods or services in consumption or consumption of goods In order to create a competitive advantage in the market over competitors, it is possible for an organization or company to produce a product or service. The consumer must choose a product or service to consume or consume that product. IMC communication is a marketing communication to various channels. that must be consistent with the information communicated until able to build credibility in those communication
issues with customers Instead of using just one channel of communication, in other words, IMC is marketing communication that uses marketing tools like Promotion, which is part of the fundamentals of marketing.
Integrated Marketing Communication (IMC) Influencing Real Estate Buying Decisions The benefits of promotion are substantial. in the preparation of sales promotions that It stimulates sales of the business and introduces products to customers. This also continues with good satisfaction of customers or consumers of goods or services in consumption or consumption of goods In order to create a competitive advantage in the market over competitors, consumers must choose a product or service to consume or consume that product. Continuously along with product introductions based on Word-of-mouth or friend-to-friend channels.