Marketing strategies of Thai herbal supplements to the global market

Abstract

Marketing strategies of Thai herbal supplements to the global market Understanding of cultures and subcultures utilized greatly in marketing both nationally and international because of culture and subcultures of different societies inevitably leads to different buying behaviors as well. This allows marketers to analyze the market, segment the market, select the target market correctly. product development and services that meet the needs of the target market appropriately as well as being able to formulate marketing communication strategies or advertising to reach the target audience effectively
Consumer behavior plays a very important role. Because it is preliminary in the analysis of the target market and planning for market activities as well as communication and strategy planning the most suitable strategy it is a form of marketing activities. and holistic marketing communication with unity Effectively reach the target audience lead to business goals whether the behavior of choice Purchasing decisions, repeat purchases, purchase timings and strong brands into the tactics that salespeople must use in their offerings to win customers' hearts.