Marketing Factors Affecting Consumer Buying Behavior in Phitsanulok Night Bazaar Market: Phitsanulok Province

Abstract

Marketing factors affecting consumer purchasing behavior in the Phitsanulok Night Bazaar market, the "COVID-19 crisis and the lockdown measures" Social distancing and the “Stay Home, Stop Germs, for the Nation” campaign reflect the clash between state-based primary health systems. This individualized health care process can be regarded as a consequence of the awareness of the balance between epidemic prevention according to state with the importance of taking care of your own health It is a combination of thought space or “new consciousness”.

The Covid-19 epidemic situation found that it had an impact on the market. The traders came out to reflect on the problem that call on the relevant agencies Seek strict measures to inspect, screen, instead of closing trade businesses that affect the livelihood of villagers. especially the Phitsanulok Night Bazaar market considered to stimulate the economy at the community level Including generating income in the community and traders, traders, earn money every day, have to lose a lot of income in spite of the burden of debt but on the contrary big shopping malls with people and tourists go shopping Bustling with no lockdown measures, it is considered a double standard and asks the province, including the government and related agencies to review and find a way to help Affected villagers.