Marketing communication that affects the decision to buy condominiums in Bangkok

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Dr.CHANCHAI JOEYCHUM

Abstract

Marketing communication that affects the decision to buy condominiums in Bangkok This results in setting clear goals in choosing housing in order to plan expenses like for customers. Marketing communications influence purchasing decisions because housing selection directly affects finances as there will be many costs associated with it. Consumers assess job security and career growth opportunities. Or if there is a tendency to change jobs in the near future, you should wait to stay stable before deciding to buy a new home. Due to condominium loans in Bangkok have a long repayment period If there is a job/career change due to unexpected circumstances such as epidemics or future economic conditions Entrepreneurs should develop a form of housing to be attractive. And attract buyers such as designing a house or condominium designed to meet the needs of those who want to buy housing that has a variety of behaviors, lifestyles and preferences, giving those who want to live with more options.

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บทความวิชาการ