Management strategies under the COVID-19 situation of the automobile industry and Thai car parts in the year 2021

Abstract

Management strategies under the COVID-19 situation of the automobile industry and Thai auto parts strategic planning Management at all levels must assess how the situation affects the operations of the company. And find ways to deal with the incidents as follows: 1) Business operations were analyzed 2) Situation assessments followed up with customers and trading partners in operations 3) Financial impacts were monitored. Control management in the field of finance and deal with situations that may arise in time to mitigate the risks of the situation

Entrepreneurs should have a product strategy planning. and business by preparing to release new products that are specific products focus on hygiene Whether it is a product that takes into account personal hygiene safety to changing the packaging style to be wrapped individually Design future innovations, analyze and prepare a business strategy that focuses on changing behaviors of customers, such as the way people live in the city, who are increasingly staying at home or working from home. Develop electric vehicle technology Emphasis on choosing clean energy that is environmentally friendly. This will result in parts manufacturers having to develop more innovations in producing parts for electric vehicles or clean energy vehicles.