Behaviors and factors affecting the purchase of fixed Income/pension life insurance

Main Article Content

THANADOL PERMPHOLPHARADORN

Abstract

 Behaviors and factors affecting the purchase of fixed income/pension life insurance there is
a wide range of life insurance products to meet the needs of today's consumers. The policy must be clear, easy to understand, the rate of return on investment is attractive, the policy has other attractive benefits, reputation and credibility of the insurance company. Insurance premiums are appropriate for protection. And insured amount Insurance premiums are appropriate for the returns received. And the terms of payment of insurance premiums are appropriate to the needs the company must develop distribution channels to be convenient. Covering all channels such as payment through agents representative office Bank counters, ATMs, internet, mobile banking including automatic debit as well as promoting marketing through informing details of information and interesting news and promotion Insurance companies will use Data Science or data to analyze

Article Details

Section
บทความวิชาการ