Political marketing communication strategies in election campaigns of Thai political parties

Abstract

 Political Marketing Communication Strategies in Election Campaigns of Thai Political Parties upcoming elections It will prove once again the democracy of the country that there will be a change in a constructive, harmonious direction with honest, transparent and verifiable elections and the election of members of the House of Representatives will be held again according to the Constitution of the Kingdom of Thailand B.E. In 2017, political parties and candidates must work closely together and work harder to win popular votes from people in all areas across the country. The party with the most popularity gets the most votes. Popularity with the party is the setting and another important factor is Populist Policy Announcement Competition with the aim of generating popular points from the public

 Therefore, mass media including television, radio, print media and the Internet will play more roles in political campaigning for political parties' election campaigns, and Thai political parties use more information for planning and conducting political campaigns in campaigning for elections, such as conducting polls. to find out the needs of the people to determine the policies of political parties to use in campaigning more Including a survey of the popularity of political parties. To bring information to adjust strategies in political campaigns to campaign for effective elections that meet the needs of voters. Political rhetoric has been adjusted to be short and concise to attract attention. and impress voters in a timely manner and to the point of need