Business advantage strategies for diversified transformation to achieve competitiveness in today's environment

Abstract

 Business advantage strategies for various transformations to achieve competitiveness in the current environment. Marketing strategy is the application of the marketing mix. In terms of products, goods or services, prices, distribution channels, and promotions, they are used in order for the business to achieve its marketing objectives. By arranging the ingredients of the said main ingredients to be appropriate and consistent with the objectives of the organization or company. By looking at the goals and circumstances in bringing out the tools at that time to see how appropriate they are. to provide marketing strategies that are used to be efficient, effective, and provide maximum benefit to the organization or company, which requires a marketing communication (IMC) mindset using modern consumer communication tools that are further divided into many parts from the original. both internal studies and outside the country are connected to modern business operations that focus on creating maximum profits based on consumer satisfaction, which is a long-term business venture. Along with the changing behavior of modern consumers, which has changed greatly, especially the market segmentation.