Business strategies for a variety of changes to achieve competitiveness with the world

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Janejira areeya Vewatanwarangkun

Abstract

 Doing international or global business is a business decision made in an environment that is very different from doing business within the country. And it is also an expansion The scope of business operations extends beyond the scope of business operations within the country. which conducts business There will be difficulty and complexity. Because the environment is different in many different factors such as laws, traditions, culture, language, technology, economic systems, politics, religion, etc., which are differences in environmental conditions in each country. Therefore, entrepreneurs must prepare themselves for every situation. Both the opportunities that come with the economic growth of countries and regions and the challenges, including crises that may occur at any time. Whether it is economic fluctuations, natural disasters or even wars, things that will definitely happen in the near future are Industrial products will change in a more efficient direction. Both functionality energy saving and environmental friendliness And the most important thing is the time of entering the market.

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บทความวิชาการ