Communication innovation and new way of political participation

Abstract

 Communication with political participation in the new way found that in the current Thai political communication process, people are not just the recipients of news from news sources. (state-media) only one side anymore But people communicate from the bottom up within the framework of society. to reflect public opinion more freely The public's communication reactions may be more violent through communication channels that provide opportunities, such as telephone calls to express opinions on news talk shows, sending letters or forward mail, using new media such as Facebook, Line, YouTube to express opinions. Political or it could be a protest march to put pressure on the government, etc. Communication with politics is therefore closely related. Political communication still needs to find channels to reach as many target groups of voters as possible. Therefore, politicians choose to use a combination of formats. You must also take into account the appropriate frequency of media use. In one aspect Political communication through the widespread use of integrated marketing communication strategies. Both using advertising campaigns.