Development of participation according to the creative economy concept In tourism management Cultural Road Muen San community Chiang Mai Province

Abstract

The purposes of this research were to 1) study the cultural identity and wisdom of the Muen Sarn community, 2) study the conditions and needs of tourism management of the Muen San community culture road 3) develop participation in accordance with the creative economy concept in tourism management Muen San Community Culture Street The sample group used in the research was people in the ten thousand people community. Si Suphan Temple Community And Nantharam community, 98 people, using the specific selection method Which is a qualitative research By researching, R&D, collecting by using survey, interview, observation, group discussion and descriptive data analysis, the results showed that 1) The community is unique in culture, art, music, dance and silver Wua Lai. 2) The community has tourist attractions in arts, culture, traditions, religions, history, wisdom and economic development. But the route of the Muen Sarn culture road does not appear to organize activities or shops Making it not very popular with tourists And unsuccessful in tourism management The community wants to develop tourism management through participation in the concept of creative economy. 3) The community is able to manage tourism in the form of tourism management by participation of the community in accordance with the concept of creative economy and the maximum utilization of resources in the community.