Cultural Heritage Extension Through the Digital Content Industry in Thailand

Abstract

This article aims to study the significance and methods of promoting cultural heritage through the digital content industry in Thailand. The study employs analysis and synthesis of data from various documents and media formats. The findings reveal that digital content plays a vital role in communication across all dimensions, including public relations, education, and marketing, offering economic opportunities and employment in both the present and future. Key sectors-government, private, and educational adopt different approaches to promot cultural heritage through the digital content industry. The government focuses on building knowledge repositories, driving policies, and supporting various projects. The private sector, primarily as entrepreneurs, plays a critical role in producing diverse digital content for communication and advertising, emphasizing trade promotion. The educational sector utilizes digital content to promote cultural heritage through teaching, research, and serving as both a producer and creator of digital media.