GUIDELINES FOR CREATING MOTIVATION FOR STUDENT ACTIVITIES IN THE SCHOOL OF LOGISTICS AND SUPPLY CHAIN, SRIPATUM UNIVERSITY-CHONBURI CAMPUS

Abstract

            This research aimed to investigate student participation in activities and explore strategies to motivate them in engaging in those activities. The research methodology involved the use of questionnaires and focus group discussions to gather the students' opinions. The sample group, obtained by Simple Random Sampling method, consisted of 200 students from the School of Logistics and Supply Chain at Sripatum University-Chonburi Campus. Statistical tools included means, standard deviations, and data from group discussions gained from five key student informants who were selected by purposive sampling. The data were summarized and analyzed according to predefined themes using content analysis.

            The study findings revealed four dimensions of motivation for student participation in activities: social acceptance, satisfaction, self-esteem, and perceived benefits. Strategies to enhance motivation included designing activities to foster camaraderie, promoting self-development among students, boosting students' pride, and engaging in public relations or communication efforts to raise awareness of the benefits of participating in activities.