Vol. 20 No. 4 (2024): April - December

Published: 2024-05-21

Full Issue

บทความวิจัย

MARKETING MIX FACTORS THAT INFLUENCE THE DECISION TO BUY FROZEN FOOD FROM IMPORTED SEA SKY INTERTRADING CO., LTD

Eaksanti Saewong, Chinnaso Visitnitikija

1-13
- PDF
SERVICE QUALITY THAT AFFECTS SATISFACTION WITH THE SERVICES OF PEST CONTROL COMPANIES IN BANGKOK

Parisa Phoosiri, Suthum Pongsumran

14-28
- PDF
ELECTRONIC WORD-OF-MOUTH, DESTINATION IMAGE, AND MOTIVATION AFFECTING DECISION TO TRAVEL TO TIBET AUTONOMOUS REGION AMONG TOURISTS IN THE NORTHERN REGION, THAILAND

Ying Jing

29-40
- PDF
THE DEVELOPMENT DOMESTIV TERMINALS OF LAEMCHABANG PORT PHASE 3

Kraiwat Pitakkorn, Sarawut Luksanato

41-54
- PDF
TECHNOLOGICAL LEADERSHIP OF PRIVATE SCHOOL ADMINISTRATORS UNDER CHONBURI PROVINCIAL EDUCATION OFFICE

Jaruwan Charoenwutwittaya, Sansern Hunsaen, Daoprakai Raso

55-68
- PDF
GUIDELINES FOR PARTICIPATORY ADMINSTRATION IN SCHOOL UNDER PRACHINBURI PRIMARY EDUCATIONAL SERVICE AREA OFFICE 1

Phutthida Thubthong, Sunsuen Hunsaen, Daoprakai Raso

69-78
- PDF
A COMPARISON OF DEMOGRAPHIC FACTORS ON RE-VISIT INTENTION AT BAN CHIANG COMMUNITY, UDON THANI PROVINCE

Rumpapak Luekveerawatta, & et al.

79-89
- PDF
A STUDY OF THE TEACHING EFFICIENCY OF THE STATISTICAL ANALYSIS FOR BUSINESS SUBJECT AT DUSIT THANI COLLEGE, PATTAYA, ACADEMIC YEAR 2023

Anurak Tongkaw

90-99
- PDF
THE RECOVERY OF RESTAURANTS AFTER THE SPREAD OF THE COVID-19 VIRUS IN THANYADURI DISTRICT, PATHUM THANI PROVINCE

krirkpol Phosaeng, Somyos Avakiat

100-111
- PDF
AN ANALYSIS OF TOURIST OPINION TOWARDS MICHELIN-STARRED THAI RESTAURANTS: APPROACHES TO PROMOTE GASTRONOMY TOURISM

Thip-arphorn Sawangpol, Aswin Sangpikul

112-126
- PDF
MARKETING STRATEGIES INFLUENCING IMPORT-EXPORT ENTERPENEURS’ DECISION TO CHOOSE AIRFREIGHT SERVICE

Wannapha Pongworawijit, Patama Roopsuwanakul, Sanit Siriwithitkul

127-136
- PDF
GUIDELINES FOR CREATING MOTIVATION FOR STUDENT ACTIVITIES IN THE SCHOOL OF LOGISTICS AND SUPPLY CHAIN, SRIPATUM UNIVERSITY-CHONBURI CAMPUS

นวพล เกษมธารนันท์

137-150
- PDF
TRANSPORTATION AND DISTRIBUTION MANAGEMENT FOR REDUCING FOOD LOSS: A CASE STUDY OF THE WOLFFIA SUPPLY CHAIN

Tharinee Manisri, Chawalit Manisri

151-165
- PDF
FACTORS OF PERCEIVED ORGANIZATIONAL SUPPORT AND ORGANIZATIONAL COMMITMENT TO PARTICIPATION IN LEAN MANUFACTURING: A CASE STUDY OF A DYE MANUFACTURER IN CHONBURI PROVINCE

Aritsara Ketnak, Saraphat Saraphat

166-179
- PDF
THE IMPACT OF SERVICE QUALITY ON CUSTOMER LOYALTY USE HEAVY MACHINE RENTAL SERVICE : CASE STUDY, PORNMAE CONSTRUCTION AND RENTAL CO., LTD.

Kunanon Rattanajindawong, Somboon Saraphat

180-192
- PDF
A STUDY OF PERCEIVED VALUE AFFECTING THE LOYALTY OF LOW-COST AIRLINEES AMONG THAI PASSENGERS

Tanakon Sritonchai, Kewalee Krasankul, Suraporn Mulkunee, Krittika Kunupakan

193-204
- PDF
A CAUSAL MODEL OF CHINESE CONSUMERS’ DEMOGRAPHIC PROFILE VALUE-ATTITUDE ENHANCING NEW FIRST-TIER CITIES’ GREEN FURNITURE CONSUMPTION MARKET

Ling Chen, Prin Laksitamas

205-223
- PDF

บทความวิชาการ

DIGITAL TRANSFORMATION AND THE NEW ERA IN AVIATION BUSINESS

Lalitlak Tharekes

224-231
- PDF
APPLYING COMPETENCY TO ORGANIZATIONAL MANAGEMENT

Parichat Kunpluem

232-241
- PDF
AIR TRAVEL EXPERIENCES FOR THE ELDERLY

Chotika Punpookboon

242-253
- PDF

Vol. 20 No. 4 (2024): April - December

Full Issue

บทความวิจัย

MARKETING MIX FACTORS THAT INFLUENCE THE DECISION TO BUY FROZEN FOOD FROM IMPORTED SEA SKY INTERTRADING CO., LTD

SERVICE QUALITY THAT AFFECTS SATISFACTION WITH THE SERVICES OF PEST CONTROL COMPANIES IN BANGKOK

ELECTRONIC WORD-OF-MOUTH, DESTINATION IMAGE, AND MOTIVATION AFFECTING DECISION TO TRAVEL TO TIBET AUTONOMOUS REGION AMONG TOURISTS IN THE NORTHERN REGION, THAILAND

THE DEVELOPMENT DOMESTIV TERMINALS OF LAEMCHABANG PORT PHASE 3

TECHNOLOGICAL LEADERSHIP OF PRIVATE SCHOOL ADMINISTRATORS UNDER CHONBURI PROVINCIAL EDUCATION OFFICE

GUIDELINES FOR PARTICIPATORY ADMINSTRATION IN SCHOOL UNDER PRACHINBURI PRIMARY EDUCATIONAL SERVICE AREA OFFICE 1

A COMPARISON OF DEMOGRAPHIC FACTORS ON RE-VISIT INTENTION AT BAN CHIANG COMMUNITY, UDON THANI PROVINCE

A STUDY OF THE TEACHING EFFICIENCY OF THE STATISTICAL ANALYSIS FOR BUSINESS SUBJECT AT DUSIT THANI COLLEGE, PATTAYA, ACADEMIC YEAR 2023

THE RECOVERY OF RESTAURANTS AFTER THE SPREAD OF THE COVID-19 VIRUS IN THANYADURI DISTRICT, PATHUM THANI PROVINCE

AN ANALYSIS OF TOURIST OPINION TOWARDS MICHELIN-STARRED THAI RESTAURANTS: APPROACHES TO PROMOTE GASTRONOMY TOURISM

MARKETING STRATEGIES INFLUENCING IMPORT-EXPORT ENTERPENEURS’ DECISION TO CHOOSE AIRFREIGHT SERVICE

GUIDELINES FOR CREATING MOTIVATION FOR STUDENT ACTIVITIES IN THE SCHOOL OF LOGISTICS AND SUPPLY CHAIN, SRIPATUM UNIVERSITY-CHONBURI CAMPUS

TRANSPORTATION AND DISTRIBUTION MANAGEMENT FOR REDUCING FOOD LOSS: A CASE STUDY OF THE WOLFFIA SUPPLY CHAIN

FACTORS OF PERCEIVED ORGANIZATIONAL SUPPORT AND ORGANIZATIONAL COMMITMENT TO PARTICIPATION IN LEAN MANUFACTURING: A CASE STUDY OF A DYE MANUFACTURER IN CHONBURI PROVINCE

THE IMPACT OF SERVICE QUALITY ON CUSTOMER LOYALTY USE HEAVY MACHINE RENTAL SERVICE : CASE STUDY, PORNMAE CONSTRUCTION AND RENTAL CO., LTD.

A STUDY OF PERCEIVED VALUE AFFECTING THE LOYALTY OF LOW-COST AIRLINEES AMONG THAI PASSENGERS

A CAUSAL MODEL OF CHINESE CONSUMERS’ DEMOGRAPHIC PROFILE VALUE-ATTITUDE ENHANCING NEW FIRST-TIER CITIES’ GREEN FURNITURE CONSUMPTION MARKET

บทความวิชาการ

DIGITAL TRANSFORMATION AND THE NEW ERA IN AVIATION BUSINESS

APPLYING COMPETENCY TO ORGANIZATIONAL MANAGEMENT

AIR TRAVEL EXPERIENCES FOR THE ELDERLY

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