FACTORS INFLUENCING TECHNOLOGY ACCEPTANCE AND MOTIVATION FOR USING THE SELF-SERVICE CHECK-IN SYSTEM AT DON MUEANG INTERNATIONAL AIRPORT AMONG ELDERLY THAI PASSENGERS
Keywords:
technology acceptance, motivation, self-service check-inAbstract
This study aims to investigate technology acceptance and motivation among older Thai passengers in using automated self-service check-in systems at Don Mueang International Airport, and to analyze the factors influencing such acceptance. An online questionnaire was employed to collect data from 427 older Thai passengers using purposive and convenience sampling methods. Descriptive statistics, including frequency, percentage, mean, and standard deviation, were used, along with hierarchical multiple linear regression analysis.
The results revealed that factors such as perceived performance expectations, facilitating conditions, and the motivation to value the self-service check-in system significantly influence the acceptance of the self-service check-in technology. Although elderly Thai passengers generally have a positive attitude towards using technology, support from staff and media remains crucial in enhancing their confidence and effective use of the self-service check-in system. Therefore, designing an efficient self-service check-in system and raising awareness about the benefits of technology use among elderly passengers can further promote their acceptance and utilization of the system.
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