THE DEVELOPMENT OF A LEARNING MANAGEMENT MODEL FOR CREATIVE GRAPHIC DESIGN FOR PUBLIC RELATIONS PURPOSES BASED ON THE MIAP APPROACH FOR UNDERGRADUATE STUDENTS

Abstract

            The objectives of this research were to: 1) examine the current state of learning management in creative graphic design for public relations; 2) develop a learning management model for creative graphic design for public relations based on the MIAP approach; 3) implement the developed learning management model; and 4) evaluate the effectiveness of the model. The sample consisted of 61 second- and third-year undergraduate students, selected through purposive sampling. The research instruments included interview forms, questionnaires, MIAP-based lesson plans, achievement tests, and satisfaction questionnaires. Data were analyzed using mean, standard deviation, and dependent samples t test.
            The findings revealed that: 1) the existing learning management primarily focused on theoretical lectures and lacked sufficient practical training, resulting in limited creative skills and low confidence in using graphic design software among students; 2) the developed learning management model (MIAP model) consisted of four stages: Motivation, Information, Application, and Progress, and was evaluated by experts at a very high level of quality; 3) the post-test scores were significantly higher than the pre-test scores at the .05 level; and 4) the effectiveness of the model was at a high level, with students reporting the highest level of satisfaction (=4.61, SD=0.50) in terms of instructional activities, assessment, and course content.