Effects of Dynamic Environment to Performance of Small and Medium Enterprises in NakonChai Burin
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Abstract
The objective of this research is meant to examine and study the effect of the dynamic environment on business performance. Questionnaires were used to provide data from 400 samples of small and medium enterprises (SMEs) in the NakhonchaiBurin group consisting of Nakhon Ratchasima, Chaiyaphum, Buriram, and Surin. Random sample by using multi-stage sampling. First stage by dividing the provinces into smaller groups, second stage by used business segmentation, and proportional grouping. And the last stage by using simple random sampling. The data were analyzed by using multiple correlation analysis and multiple regression analysis. Results showed that a dynamic environment on marketing environment and competitive environment have positive effects on overall business performance. It was also found that the dynamic environment was able to explain the variable of business performance by 92.00%, and statistically significant at 0.05.
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