Creative Online Marketing Strategies that Affect Product Sales of Community Enterprises in Khlong Khuean Subdistrict Chachoengsao Province

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PDF-SJ-03
Published: Dec 31, 2025
DOI: https://doi.org/10.63271/rmuttosj.v14i2.274890
Keywords:
Creative online marketing strategies Increasing product sales Community enterprises

Main Article Content

Phawinee Matman
Faculty of Management Sciences, Rajabhat Rajanagarindra University
Oranuch Kittiyakajonsakun
Faculty of Management Sciences, Rajabhat Rajanagarindra University
Prarichart Ruenphongphun
Faculty of Management Sciences, Rajabhat Rajanagarindra University

Abstract

This study aimed to 1) examine the online marketing operations of community enterprises in Khlong Khuean Subdistrict, and 2) investigate creative online marketing strategies that impact the increase in product sales of community enterprises in Khlong Khuean Subdistrict. The research employed a mixed-methods approach, combining quantitative and qualitative methods. The quantitative sample consisted of 400 individuals who had purchased products online and resided in Chachoengsao Province selected using convenience sampling. Data were collected using questionnaires. The qualitative sample comprised 24 community enterprise members from Khlong Khuean Subdistrict selected through purposive sampling with data collected via interviews. Statistical analyses included percentages means standard deviations multiple correlation and multiple regression analysis.


The Qualitative results indicated that online marketing operations lacked sufficient online sales skills and management personnel. The Quantitative qualitative findings revealed that online shoppers had an overall high level of satisfaction (ð‘ĨĖ…=4.14). The top three aspects ranked by mean scores were 1) e-satisfaction (ð‘ĨĖ…= 4.24) 2) product characteristics and e-trust (ð‘ĨĖ…=4.23) and 3) online market quality (ð‘ĨĖ…=4.17). Moreover creative online marketing strategies that significantly influenced the increase in product sales of community enterprises in Khlong Khuean Subdistrict included e-trust e-loyalty social information e-satisfaction and online marketing tools all statistically significant at the .05 level.

Article Details

How to Cite
Matman, P., Kittiyakajonsakun, O. ., & Ruenphongphun, P. . (2025). Creative Online Marketing Strategies that Affect Product Sales of Community Enterprises in Khlong Khuean Subdistrict Chachoengsao Province. Rajamangala University of Technology Tawan-ok Social Science Journal, 14(2), 23–36. https://doi.org/10.63271/rmuttosj.v14i2.274890
Issue
Vol. 14 No. 2 (2025): Vol.14 No.2 ( July - December 2025)
Section
Research Article
Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Author Biographies

Phawinee Matman, Faculty of Management Sciences, Rajabhat Rajanagarindra University

Bachelor of Business Administration, Program in Marketing, Faculty of Management Sciences, Rajabhat Rajanagarindra University, Chachoengsao Province

Oranuch Kittiyakajonsakun, Faculty of Management Sciences, Rajabhat Rajanagarindra University

Bachelor of Business Administration, Program in Marketing, Faculty of Management Sciences, Rajabhat Rajanagarindra University, Chachoengsao Province

Prarichart Ruenphongphun, Faculty of Management Sciences, Rajabhat Rajanagarindra University

Business Computer Program, Faculty of Management Sciences, Rajabhat Rajanagarindra University, Chachoengsao Province

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