Packaging Development Using Local Cultural Capital as a Base for Processed Agricultural Products of the Elderly Community at Ban Nong Khao, Kanchanaburi Province

Abstract

         This research aimed to 1) explore local identity, heritage wisdom, and cultural capital for designing packaging of processed agricultural products by elderly groups; 2) synthesize identity into the packaging design process; and 3) develop prototype packaging. It employed participatory action research to reflect real practices aligned with the community’s conceptual framework. The sample consisted of 1) 150 participants in the pre-design data collection phase and 2) 340 participants in the post-design evaluation phase, including local residents of Nong Khao, tourists, experts, and designers. Data were analyzed using percentage, mean, and standard deviation, with results presented descriptively. The project also included design presentations and knowledge transfer activities to the community.

         The findings revealed that local identity was reflected through processed products made from natural resources such as sugar palm, rice, and chili. Local fabrics, particularly the colorful “Pha Khao Ma” and geometric patterns, symbolized the traditional-modern blended attire of the community. Red or orange was identified as the local signature color. These elements were incorporated into the design of five product types: fresh palm sugar, toddy palm cake, rice products, chili paste, and “Kanom Kong” (traditional sweets), developed into 17 draft designs. The graphics combined photographs with line illustrations and modern Thai typography for readability, while colors represented each product type. Packaging structures utilized paper, plastic, and glass, prioritizing product protection and cost-efficiency. The satisfaction evaluation showed a high level of approval (mean = 3.91, S.D. = 0.84). The final prototypes were feasible for actual production, and the knowledge transfer activities for the elderly group received the highest overall satisfaction rate at 90%, with strong potential for commercial application.