Promoting the Potential of Youth in Tha Kham Subdistrict Municipality Community, Hod District, Chiang mai Province with Line Bot Technology
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Abstract
This research aimed 1) to enhance the promoting the potential of youth in the community of Tha Kham, Hod District, Chiang Mai Province, by Line bot digital technology, and 2) to assess satisfaction in using Line bot technology. The sample group comprises 90 specifically selected youth from the Tha Kam community. The research instruments consisted of 1) Line bot Nong Hod 2) quality assessment form, and 3) satisfaction assessment form. The research findings are as follows: 1) The innovation aimed at promoting the potential of youth in the Tha Kham community, to present the digital technology media Tha kham youth conserve water and community forests, digital technology media about Tha kham youth preserves community culture and digital technology media about Wat Tha Kham (Wat Chaichana), a community learning resource. On the website and Line Application, received an overall quality score of 4.93 (S.D.=0.10), indicating excellent quality. 3) User satisfaction with the innovation was high, with an overall satisfaction score of 4.51 (S.D. = 0.74) from youth in the community of Tha Kham 90 users, representing the highest level of satisfaction.
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