Implementing the Cluster-Based Approach for the Competitiveness of the Rachaburi Orchid Cluster

Abstract

The objective of the research is to study the approach of competitiveness enhancement and sustainable growth of SMEs. The qualitative research is applied through the focus on Ratchaburi orchid cluster. The study reveals that Ratchaburi orchid cluster is the cluster originated from the initiative of entrepreneurs who are good quality orchid farmers. They reform production system by forming alliances among upstream, midstream, and downstream companies. They build up a good horizontal network of supporting agencies such as research institutes. The cluster formation create horizontal and vertical alliances so that the farmers easily access information, all of them are collectively motivated to produce good quality orchids, develop innovation, and generate specific advantages for their sustainable development.