ทฤษฎีทางเลือกอย่างมีเหตุผลกับสิ่งท้าทาย
คำสำคัญ:
ทฤษฎีทางเลือกอย่างมีเหตุผล, พฤติกรรม, โรคระบาดโควิด-19บทคัดย่อ
ทฤษฎีทางเลือกอย่างมีเหตุผลมีพัฒนาการมาอย่างยาวนานหลายทศวรรษ เป็นทฤษฎีที่อธิบายพฤติกรรมเชิงเศรษฐกิจและสังคม โดยมีสมมติฐานว่า “ปัจเจกชนจะทำการวิเคราะห์ต้นทุนและผลประโยชน์เพื่อพิจารณาทางเลือกที่ดีที่สุด ด้วยการกระทำที่มีเหตุผล” บทความนี้นำเสนอข้อคิดเห็นของนักคิดต่างทฤษฎีและสิ่งท้าทายต่อทฤษฎีทางเลือกด้วยสถานการณ์โรคระบาดโควิด-19
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