Officials’ Live Broadcasting with Goods in China: Administrative Ethics Dilemma and Countermeasures
Keywords:
Officials’ live broadcasting with goods, public administrative ethics, ChinaAbstract
Some public administrative officials sell agricultural products of their hometowns on live-broadcast marketing platforms to promote the local economic recovery, which has received widespread attention from society in China. The rise and development of this phenomenon is the result of the integration of Chinese government reform, agricultural product marketing, and online social networking. It has realized the temporary transformation of the identity of government officials, and also tried new social governance methods under e-government. However, the direct “Live broadcasting with goods” by officials is the intersection of commercial marketing and government services, involving both public and private forms, and inevitably including issues of public administration ethics. Some controversies exist about officials’ live broadcasting of goods. This article believes that the act, officials’ live broadcasting with goods, still faces conflicts of interest, responsibility and roles, which requires society to pay more attention. Some positive improvements can further improve the administrative ethical dilemma that officials face in live broadcasting.
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