Thailand’s Cultural Diplomacy: Development Scheme in the 21st Century

Vittayapol Rattanakul Seriroengrit

ผู้แต่ง

Vittayapol Rattanakul Seriroengrit Institute of Diplomacy and International Studies, Rangsit University

คำสำคัญ:

Cultural Diplomacy, Soft Power, Thailand, Countries

บทคัดย่อ

Various countries use it in many ways such as cultural exchanges in sports, food promotions, tourism, arts and cultural shows, and many more. This paper examines how the cultural diplomacy of Thailand can be used effectively and continues to highlight how Public Diplomacy, which is a major branch of cultural diplomacy, is selected effectively. All of this falls under the umbrella of soft power and is a concept that aims to help Thailand progress. Firstly, by identifying ‘cultural diplomacy’ as a key discourse offering a counter-formulation of what the aim of soft power policy should be, and analyzing uses of this term, it highlights a need to conceptualize cultural opportunity more effectively. Secondly, Thai cultural diplomacy, public diplomacy, and soft power lacks ‘potential policy’. Thirdly, Thailand’s cultural diplomacy, public diplomacy, and soft power is still lacking potential for a ‘new opportunity’. There has been sustained critique of the conceptual and normative foundations of Thailand’s cultural diplomacy, public diplomacy, and soft power, which are used for international relations and economic policy potential.

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