Virtual Reality for Tourism Promoting of Koh Pha-ngan

Abstract

This research aimed to achieve the following objectives to develop virtual media to promote tourism in Koh Phangan, and study satisfaction in using virtual media to promote tourism in Koh Phangan using quantitative research methods. This involves sorting and collecting data from various sources, including documents and studying the results of Koh Phangan tourism promotion using virtual reality media. Data collection will involve using tools such as structured questionnaires. The sample group will consisted of male and female tourists residing in Bangkok, ages 15 to 45 who have visited Koh Phangan and those who haven't. A total of 400 people will be randomly selected for this purpose (using purposive sampling). The research results revealed that the development of virtual reality technology will promote tourism on Koh Phangan by providing tours around the island and producing films to show at major Koh Phangan tourist destinations suggests using the camera to move and submerge it in order to take pictures. through the collection of unique virtual reality images. Overall, there was a high degree of satisfaction with the use of virtual media to encourage travel to Koh Phangan including content (= 4.73), usability (= 4.61), design (= 4.68), overall system components (= 4.83), and benefits (= 4.80). They also feel that the media was engaging, and easy to view on a smartphone, and they were interested in seeing 360-degree virtual reality images in more locations. Furthermore, there was a desire to explore overseas places through this technology, especially for those unable to travel. Viewing these images created a sense of being present in those locations.