The Development of Video Content Game Types on the Online Platforms Mercury Digital Company Limited

Abstract

The purposes of this research were 1) to develop and evaluate the quality of video content game types on the online platforms by experts, Mercury Digital Company Limited, 2) to evaluate the perception towards the video content game types on the online platforms, and 3) to evaluate the satisfaction towards the video content game types on the online platforms, Mercury Digital Company Limited. The research tools included the video content game types, the quality assessment form, the perception assessment form, and the satisfaction assessment form. Data were collected by simple random sampling by drawing lots from a sample of 50 people who followed Merc Station on 3 online platforms of the company, who had watched video content game types on online platforms, and who were willing to answer the questionnaires. The result of the development of video content game types on the online platforms was 4 clips, 4 types of games each 1-3 minutes long. The results of the evaluation by experts found that there was a content quality assessment result by experts at a very good level ( = 4.54, S.D. = 0.59), the media presentation quality assessment by experts was at a very good level ( = 4.55, S.D. = 0.51), the result of the sample’s perception was at the highest level ( = 4.59, S.D. = 0.51), and the result of the sample’s satisfaction was at the highest level ( = 4.64, S.D. = 0.50). Therefore, the developed media can be used in practical. It should be presented on various online platforms to increase audience awareness, using concise and engaging formats through simple games. Content should be produced in under 3 minutes on online platforms.