The Development of a Digital Content Set on an Online Platform to Promote Halal Restaurants in the Vicinity of King Mongkut’s University of Technology Thonburi

Abstract

This study aimed to 1) develop a digital content set on an online platform to promote halal restaurants in the vicinity of King Mongkut’s University of Technology Thonburi (KMUTT), 2) evaluate the content and media presentaion quality, 3) assess the perception of the target audience, and 4) measure their satisfaction. The research instruments included the developed digital content set of infographic poster and video media on facebook fanpage, and evaluation forms for quality, perception, and satisfaction assessment. A sample of 50 individuals, selected through accidental sampling from followers of the ECT Social Lab Facebook page, participated voluntarily. The researchers developed digital content in the form of four infographic posters and three video materials, which were subsequently evaluated for quality by experts. The findings showed that the content quality was rated at a very good level ( = 4.92, S.D. = 0.28), while the media presentation quality was rated at a good level ( = 4.50, S.D. = 0.51). The perception and satisfaction of the audience were both rated at the highest level, with mean scores of  = 4.90 (S.D. = 0.30) and = 4.91 (S.D. = 0.29), respectively. These results indicated that the developed digital content set could be practically applied to promote halal restaurants in the vicinity of KMUTT.