Travel behavior of Online and Offline Shoppers
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Published:
Apr 11, 2018
Keywords:
online shopping travel behaviors shopping trip commercial area trip frequency
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Abstract
This paper examines travel behaviors of shoppers to commercial districts in the context of increasing online shopping. We compare behaviors of shoppers at Siam Square who have shopped online with those have not, controlling for their demographic, socio-economic characteristics and factors determining travel decisions. The study employs statistical tools in analyzing data collected through a questionnaire survey. We find that 87% of shoppers in Siam square have shopped online. The more frequently they shop online, the less frequent they shop in-store. But the distance, time duration, and cost of shopping trips of those with online shopping experience are greater than those without.
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References
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Zhai, Q., Cao, X., & Mokhtarian, P. L. (2017). The interactions between e-shopping and store shopping in the shopping process for search goods and experience goods. Transportation, 44, 885-904. doi:10.1007/s11116-016-9683-9
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Zhou, Y., & Wang, X. c. (2014). Explore the relationship between online shopping and shopping trips: An analysis with the 2009 NHTS data. Transportation research part A, 70, 1-9.
สำนักงานพัฒนาธุรกรรมทางอิเล็กทรอนิกส์. (2560). รายงานผลการสำรวจพฤติกรรมผู้ใช้อินเทอร์เน็ตในประเทศไทย ปี 2560 Thailand Internet User Profile 2017. กรุงเทพมหานคร. เข้าถึงได้จาก etda: https://www.etda.or.th/publishing-detail/thailand-internet-user-profile-2017.html
สำนักงานพัฒนาธุรกรรมทางอิเล็กทรอนิกส์. (2560). รายงานผลการสำรวจมูลค่าพาณิชย์อิเล็กทรอนิกส์ในประเทศไทย ปี 2560. เข้าถึงได้จาก etda: https://www.etda.or.th/publishing-detail/value-of-e-commerce-survey-2017.html
Childers, T. L., Carr, C. L., Peck, J., & Carson, S. (2001). Hedonic and utilitarian motivations for online retail shopping behavior. Journal of retailing, 77(4), 511-535.
Farag, S., Schwanen, T., Dijst, M., & Faber, J. (2007). Shopping online and/or in-store? A structureal equation model of the relationships between e-shopping and in-store shopping. Transportation research part A, 41, 125-141. Retrieved from https://www.sciencedirect.com/science/article/pii/S0965856406000267
Katawetawaraks, C., & Wang, C. L. (2013). Online shopper behavior: Influences of online shopping decision. Asian Journal of Business Research, 1(2). Retrieved from https://ssrn.com/abstract=2345198
Marios Koufaris, Ajit Kambil, และ Priscilla Ann Labarbera. (2001). Consumer behavior in web-based commerce: an empirical study. International Journal of Electronic Commerce, 6(2), 115-138.
Meyer, M. D., & Miller, E. J. (1984). Urban transportation planning: a decision-oriented approach.
Peterson, H. (2017, August 1). More than 6,300 stores are shutting down. Retrieved 2017, from Business insider: https://www.businessinsider.com/list-of-stores-closing-2017-8
Qing Zhai, Xinyu Cao, และ Patricia L. Mokhtarian. (2017). The interactions between e-shopping and store shopping in the shopping process for search goods and experience goods. Transportation, 44, 885-904. doi:10.1007/s11116-016-9683-9
Watee P. (16 Febuary 2017). เปลือยพฤติกรรมคนไทยบ้าช้อป! ใช้จ่ายทะลุกว่า 3 แสนล้าน นิยมซื้อผ่าน “มือถือ” รองจากจีน. เข้าถึงได้จาก Brand buffet: https://www.brandbuffet.in.th/2017/02/thai-consumer-online-shopping-behavior-paypal/
Zhai, Q., Cao, X., & Mokhtarian, P. L. (2017). The interactions between e-shopping and store shopping in the shopping process for search goods and experience goods. Transportation, 44, 885-904. doi:10.1007/s11116-016-9683-9
Zhang, D., Zhu, P., & Ye, Y. (2016). The effects of e-commerce on the demand for commercial real estate. Cities, 51, 106-120. Retrieved from https://dx.doi.org/10.1016/j.cities.2015.11.012
Zhang, D., Zhu, P., & Ye, Y. (2016). The effects of e-commerce on the demand for commercial real estate. Cities, 51, 106-120. Retrieved from https://dx.doi.org/10.1016/j.cities.2015.11.012
Zhou, Y., & Wang, X. c. (2014). Explore the relationship between online shopping and shopping trips: An analysis with the 2009 NHTS data. Transportation research part A, 70, 1-9.
สำนักงานพัฒนาธุรกรรมทางอิเล็กทรอนิกส์. (2560). รายงานผลการสำรวจพฤติกรรมผู้ใช้อินเทอร์เน็ตในประเทศไทย ปี 2560 Thailand Internet User Profile 2017. กรุงเทพมหานคร. เข้าถึงได้จาก etda: https://www.etda.or.th/publishing-detail/thailand-internet-user-profile-2017.html
สำนักงานพัฒนาธุรกรรมทางอิเล็กทรอนิกส์. (2560). รายงานผลการสำรวจมูลค่าพาณิชย์อิเล็กทรอนิกส์ในประเทศไทย ปี 2560. เข้าถึงได้จาก etda: https://www.etda.or.th/publishing-detail/value-of-e-commerce-survey-2017.html