Need and Satisfaction of Chinese Students: Educational Service Quality of International Program in Private University A
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Published:
Jul 18, 2020
Keywords:
Needs/ Satisfaction/ Educational Service Quality
Main Article Content
Abstract
This research aimed to investigate needs and satisfaction of Chinese students in Private University A towards the educational service quality of international programs and to explore factors as well as needs affecting their satisfaction. In this survey research, the population was Chinese students studying in international programs in private university A, and the samples were 219 Chinese students. The instruments were questionnaires. Data were analyzed using descriptive statistics including One-Way ANOVA, Multiple regression analysis, and stepwise linear regression analysis. The results showed that the overall needs and satisfaction of the respondents who were Chinese students were high. Personal factors that affected their satisfaction were gender and educational level. Their needs in three variables including non-academic aspects, academics, and access were found to affect their satisfaction.
Article Details
Section
บทความวิจัย
References
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Ammigan, R. (2019). “Institutional Satisfaction and Recommendation: What Really Matters to International Students?”. Journal of International Students, 9(1): 253-272.
Anderson, E. W., Fornell, C. and Lehmann, D. R. (1994). “Customer Satisfaction, Market Share, and Profitability: Findings From Sweden”. Journal of Marketing 58(3): 53.
Chanaka Ushantha, R. A. and Samantha Kumara, P. A. P. (2016). “A Quest for Service Quality in Higher Education: Empirical Evidence from Sri Lanka”. Services Marketing Quarterly 37(2): 98–108.
Crosby, P. B. (1979). Quality is free: The art of making quality certain. New York: McGraw-Hill.
Duangrawa, U. (2012). Factors Relating to Service Quality of One Stop Service Center: A Case Study of Rajamangala University of Technology Thanyaburi. Master of Business Administration Thesis Program in Rajamangala University of Technology. (in Thai)
Elliott, K. M., and Healy, M. A. (2001). “Key Factors Influencing Student Satisfaction Related to Recruitment and Retention”. Journal of Marketing for Higher Education 10(4): 1-11.
Firdaus, A. (2005). “The development of HEdPERF: a new measuring instrument of service quality for the higher education sector”. International Journal of Consumer Studies 30(6): 569–581.
Firdaus, A. (2006). “Measuring service quality in higher education: HEdPERF versus SERVPERF”. Marketing Intelligence & Planning 24(1): 31-47.
Gamage, D. T., Suwanabroma, J., Ueyama, T., Hada, S. and Sekikawa, E. (2008). “The impact of quality assurance measures on student services at the Japanese and Thai private universities”. Quality Assurance in Education 16(2): 181-198.
Karavasilis, G., Kyranakis, D., Paschaloudis, D.and Vrana, V. (2016). Measuring service quality in higher education: the Experience of Technological Education Institute of Central Macedonia, Greece. The Asian Conference on Education and International Development 2016 Official Conference Proceedings, Japan.
Kovitsomboon, K. (2014). Promotion of Chinese students from People’s Republic of China to Enroll at Suan Dusit Rajabhat University. Bangkok: Suan Dusit Rajabhat University. https://doi.org/10.14457/SDU.RES.2014.102 (in Thai)
Kundi, G. M., Khan, M. S., Qureshi, Q. A., Khan, Y., and Akhtar, R. (2014). “Impact of Service Quality on Customer Satisfaction in Higher Education Institutions”. Industrial Engineering Letters 4(3): 23-28.
Lai, C.S., and Van Nguyen, Q. (2017). “Factors to Student Satisfaction Towards the Educational Activities -- a Case Study in Vietnam”. International Journal of Organizational Innovation 10(1): 27-37.
Lazibat, T., Bakovic, T. and Duzevic, I. (2014). “How perceived service quality influences students' satisfaction? Teachers' and students' perspectives”. Total Quality Management 25(8): 923-934.
Lin, Y., and Kingminghae, W. (2014). “Social Support and Loneliness of Chinese International Students in Thailand”. Journal of Population and Social Studies 22(2): 141-157.
Netwiriyakul, M., Wongsakdirin, W. (2018). “The Satisfactions of personnels and students to resource center in Demonstration School of Silpakorn University”. Veridian E-Journal, Silpakorn University 11(3): 1695-1703. (in Thai)
Office of the Higher Education Commission. (2018). Higher Educational Statistics. [Online]. Retrieved 5 June, 2561, from http://www.info.mua.go.th/info
Padlee, S. and Reimers, V. (2015). “International student satisfaction with, and behavioural intentions towards, universities in Victoria”. Journal of Marketing for Higher Education 25(1): 70-84.
Qingmei, X. (2018). Research on the Factors of Affecting High School Graduates' Choice of University Image (Master’s thesis). Retrieved from http://kns.cnki.net/kcms
Songsathaphorn, P., and Chen, C., and Ruangkanjanases, A. (2014). “A Study of Factors Influencing Chinese Students’ Satisfaction toward Thai Universities”. Journal of Economics, Business and Management 2(2): 105-111.
Viphatphumiprathes, T. (2015). Chinese Students’ Satisfaction with Learning at Dhurakij Pundit University. Journal of Education Prince of Songkla University 26(3): 32-41. (in Thai)
Wu, A. B. T. (2018). Coming to America: A Phenomenological Study of International Student Satisfaction. (Doctoral dissertation). Retrieved from ProQuest Dissertations and Theses database. (UMI No.10808396)
Yildiz, S. M. (2013). “Service quality evaluation in the school of physical education and sports: An empirical investigation of students’ perceptions”. Total Quality Management 25(1-2): 80-94.
Yin, H., Ruangkanjanases, A., and Chen, C. (2015). “Factors Affecting Chinese Students' Decision Making toward Thai Universities”. International Journal of Information and Education Technology 5(3): 189-195.
Ammigan, R. (2019). “Institutional Satisfaction and Recommendation: What Really Matters to International Students?”. Journal of International Students, 9(1): 253-272.
Anderson, E. W., Fornell, C. and Lehmann, D. R. (1994). “Customer Satisfaction, Market Share, and Profitability: Findings From Sweden”. Journal of Marketing 58(3): 53.
Chanaka Ushantha, R. A. and Samantha Kumara, P. A. P. (2016). “A Quest for Service Quality in Higher Education: Empirical Evidence from Sri Lanka”. Services Marketing Quarterly 37(2): 98–108.
Crosby, P. B. (1979). Quality is free: The art of making quality certain. New York: McGraw-Hill.
Duangrawa, U. (2012). Factors Relating to Service Quality of One Stop Service Center: A Case Study of Rajamangala University of Technology Thanyaburi. Master of Business Administration Thesis Program in Rajamangala University of Technology. (in Thai)
Elliott, K. M., and Healy, M. A. (2001). “Key Factors Influencing Student Satisfaction Related to Recruitment and Retention”. Journal of Marketing for Higher Education 10(4): 1-11.
Firdaus, A. (2005). “The development of HEdPERF: a new measuring instrument of service quality for the higher education sector”. International Journal of Consumer Studies 30(6): 569–581.
Firdaus, A. (2006). “Measuring service quality in higher education: HEdPERF versus SERVPERF”. Marketing Intelligence & Planning 24(1): 31-47.
Gamage, D. T., Suwanabroma, J., Ueyama, T., Hada, S. and Sekikawa, E. (2008). “The impact of quality assurance measures on student services at the Japanese and Thai private universities”. Quality Assurance in Education 16(2): 181-198.
Karavasilis, G., Kyranakis, D., Paschaloudis, D.and Vrana, V. (2016). Measuring service quality in higher education: the Experience of Technological Education Institute of Central Macedonia, Greece. The Asian Conference on Education and International Development 2016 Official Conference Proceedings, Japan.
Kovitsomboon, K. (2014). Promotion of Chinese students from People’s Republic of China to Enroll at Suan Dusit Rajabhat University. Bangkok: Suan Dusit Rajabhat University. https://doi.org/10.14457/SDU.RES.2014.102 (in Thai)
Kundi, G. M., Khan, M. S., Qureshi, Q. A., Khan, Y., and Akhtar, R. (2014). “Impact of Service Quality on Customer Satisfaction in Higher Education Institutions”. Industrial Engineering Letters 4(3): 23-28.
Lai, C.S., and Van Nguyen, Q. (2017). “Factors to Student Satisfaction Towards the Educational Activities -- a Case Study in Vietnam”. International Journal of Organizational Innovation 10(1): 27-37.
Lazibat, T., Bakovic, T. and Duzevic, I. (2014). “How perceived service quality influences students' satisfaction? Teachers' and students' perspectives”. Total Quality Management 25(8): 923-934.
Lin, Y., and Kingminghae, W. (2014). “Social Support and Loneliness of Chinese International Students in Thailand”. Journal of Population and Social Studies 22(2): 141-157.
Netwiriyakul, M., Wongsakdirin, W. (2018). “The Satisfactions of personnels and students to resource center in Demonstration School of Silpakorn University”. Veridian E-Journal, Silpakorn University 11(3): 1695-1703. (in Thai)
Office of the Higher Education Commission. (2018). Higher Educational Statistics. [Online]. Retrieved 5 June, 2561, from http://www.info.mua.go.th/info
Padlee, S. and Reimers, V. (2015). “International student satisfaction with, and behavioural intentions towards, universities in Victoria”. Journal of Marketing for Higher Education 25(1): 70-84.
Qingmei, X. (2018). Research on the Factors of Affecting High School Graduates' Choice of University Image (Master’s thesis). Retrieved from http://kns.cnki.net/kcms
Songsathaphorn, P., and Chen, C., and Ruangkanjanases, A. (2014). “A Study of Factors Influencing Chinese Students’ Satisfaction toward Thai Universities”. Journal of Economics, Business and Management 2(2): 105-111.
Viphatphumiprathes, T. (2015). Chinese Students’ Satisfaction with Learning at Dhurakij Pundit University. Journal of Education Prince of Songkla University 26(3): 32-41. (in Thai)
Wu, A. B. T. (2018). Coming to America: A Phenomenological Study of International Student Satisfaction. (Doctoral dissertation). Retrieved from ProQuest Dissertations and Theses database. (UMI No.10808396)
Yildiz, S. M. (2013). “Service quality evaluation in the school of physical education and sports: An empirical investigation of students’ perceptions”. Total Quality Management 25(1-2): 80-94.
Yin, H., Ruangkanjanases, A., and Chen, C. (2015). “Factors Affecting Chinese Students' Decision Making toward Thai Universities”. International Journal of Information and Education Technology 5(3): 189-195.