Need and Satisfaction of Chinese Students: Educational Service Quality of International Program in Private University A

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Xiaoying Jiang
วัลลภา เฉลิมวงศาเวช (Wallapa Chalermvongsavej)


         This research aimed to investigate needs and satisfaction of Chinese students in Private University A towards the educational service quality of international programs and to explore factors as well as needs affecting their satisfaction. In this survey research, the population was Chinese students studying in international programs in private university A, and the samples were 219 Chinese students. The instruments were questionnaires. Data were analyzed using descriptive statistics including One-Way ANOVA, Multiple regression analysis, and stepwise linear regression analysis. The results showed that the overall needs and satisfaction of the respondents who were Chinese students were high. Personal factors that affected their satisfaction were gender and educational level. Their needs in three variables including non-academic aspects, academics, and access were found to affect their satisfaction.


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