Business Model Innovation of Social Entrepreneurs: Empowering New Generation Farmers in Upper North of Thailand
Keywords:
business model innovation, business model innovation social entrepreneur, young smart farmer, value creationAbstract
Developing a new generation of farmers to become Young Smart Farmers (YSF) is at the heart of the development of Thailand’s agricultural sector. The guidelines focus on developing agricultural social entrepreneurs who use technology, creativity, and innovation to engage in a business. This research aims 1) to study the context of a new generation of agribusiness entrepreneurs in social business innovation, and 2) to study a social business innovation model to increase the operational value of these entrepreneurs in eight provinces of the upper North region. Data were collected through in-depth interviews with eight farmers who have more than five years of business experience. The Snowball Sampling technique was used to select the sample group, and the content was analyzed to identify the business operational pattern.
The results reveal that the context of social business innovation for a new generation of agribusiness entrepreneurs begins with solving problems in the community as an operational goal. Innovations are introduced to reduce the business operation costs throughout the production, processing, and distribution stages. This approach focuses on standardized products, systematic operational structure, and knowledge and innovation exchange within the network to modernize processes. Furthermore, the focus is on solving social problems by using new knowledge and innovation, thereby creating economic and social values simultaneously.
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