The Moral Person in the Mind of Generation Z Adolescents: A Study of Mental Representation and Salient Moral Traits

Abstract

This study aims to explore the mental representation of moral identity and the salient moral traits of Generation Z adolescents within the context of Thai society. Employing a qualitative research methodology, the study utilized in-depth interviews with five high school students aged 12–18 years (grades 7–12) in Bangkok, purposively selected as key informants. These students were identified based on their demonstrable prosocial behavior, as recognized by those around them, to ensure the inclusion of adolescents who exhibit actual moral behavior. Secondary informants included five parents and five teachers from the same schools. Data collection was conducted using semi-structured interview questions. Content analysis was employed with data triangulation to ensure reliability by integrating information from multiple sources, including secondary informants. Data accuracy was further validated through member checks, where feedback from informants was obtained to confirm the correctness of the data. The findings indicate that the mental representation of moral identity among Generation Z adolescents is characterized by flexibility and situational adaptation, rather than strict adherence to fixed moral principles. However, these adolescents remain committed to core values instilled by family, school, religion, and social media. Eight salient moral traits were identified: avoiding harm to others, being public-minded, adhering to religious principles, helping others, respecting and listening to others, showing kindness, demonstrating compassion, and prioritizing the common good over personal interests.