Social Innovation for Disadvantage Mitigation of Farmers: Case Study of Comprehensive Agro-localisation Product Development, Chiang Rai Province

Main Article Content

Sirirung Wongsakul
Pornpatcha Buangoen
Kitsada Srisuwan
Chollada Wongpanich


This article employs participatory action research in conceptualizing the social innovation extracted from the implementation of the Comprehensive Agro-localisation Product Development, Chiang Rai (CAPD). The project’s main objective is to equip 50 targeted farmers in 4 districts of Khuntan, Chiang Khong, Phayamengrai and Muang Chiang Rai with necessary skills to formulate parallel occupation to farming.

With the participatory reflection process with farmers, it is found that all objectives of the project are met. Farmers indicate that the outcomes of the project are beyond their expectations. Farmers state that they have enhanced the social and economic values of their produce. More importantly, they are able to select the agricultural produce with scientific quality to be used as ingredients of “Natural Cold Process Soap”. Ultimately, farmers can select appropriate channels of marketing their natural cold process soap.

According to 4 types of social innovation categorization by Painter (2018), the participatory reflection workshop with CAPD working group committees reveals that the success of the project stems mainly from the organizational social innovation. Specifically, the success are a result of 3 key organizational social innovations namely (1) Comprehensive and reflexive learning organization innovation (2) The quintuple helix management innovation namely private, public, educational institutions, civil society, and farmers group (3) Supportive thinking innovation providing a platform of sharing and inquiry of knowledge for farmers.

Article Details

How to Cite
Wongsakul, S., Buangoen, P., Srisuwan, K., & Wongpanich, C. (2021). Social Innovation for Disadvantage Mitigation of Farmers: Case Study of Comprehensive Agro-localisation Product Development, Chiang Rai Province. Connexion: Journal of Humanities and Social Sciences, 10(1), 61–74. Retrieved from
Academic article


Bock, B. B. (2016) Rural marginalisation and the role of social innovation; A turn towards nexogenous development and rural reconnection, Sociologia Ruralis, vol. 56, no. 4, pp. 552-573.

Comprehensive Agro-localisation Product Development: Chiang Rai Province. (2020) Rai Ngan Kasettrakorn Farmers’ survey report (รายงานผลการสำรวจเกษตรกรไร่งาเกษตร), Chiang Rai: Author. (in Thai)

Comprehensive Agro-localisation Product Development, Chiang Rai Province. (2021) Final report of the CAPD project, Chiang Rai: Author. (in Thai)

European Union/The Young Foundation. (2010) Study on social innovation, Available: [1 March 2021]

Hubert, A. (2010) Empowering people, driving change: SI in the European Union, Available: [1 March 2021]

National Statistical Office. (2021) Socio-economic household survey 2021 (สำรวจภาวะเศรษฐกิจและสังคมของครัวเรือน พ.ศ. 2563), Available:สำรวจ/ด้านสังคม/รายได้รายจ่ายครัวเรือน/ภาวะเศรษฐกิจและสังคมของครัวเรือน.aspx [1 March 2021] (in Thai)

Neumeier, S. (2012) Why do social innovations in rural development matter and should they be considered more seriously in rural development research? Proposal for a stronger focus on social innovations in rural development research, Sociologia Ruralis, vol. 52, no. 1, pp. 48-69.

Painter, G. (2018) What is social innovation?, Available: [1 March 2021]

Pol, E., & Ville, S. (2009) Social innovation: Buzz word or enduring term?, Journal of Socio-Economics, vol. 38, pp. 878-885.

Kosaikanont, R. (2021, January 15) Fighting soap: From local movement to sustainable development goals (สบู่สู้ชีวิต: จากปฏิบัติการท้องถิ่นสู่เป้าหมายการพัฒนาอย่างยั่งยืน), Critical Public Policy Column in Thai Post, Available [1 March 2021] (in Thai)