Published: 2025-12-25

Research article

Developing Service Quality in Airport Emergency Planning: A Case Study of Mae Fah Luang Chiang Rai International Airport, Thailand

Maysinee Buddhanimitsanti, Tarittawan Chareanporn, Kwanporn Boonnag

1-20

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An Empirical Study of University Students’ Self-Protection Against Online Football Gambling in Urban Thailand

Saichol Panyachit, Phoobade Wanitchanon

21-43

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Influence of Social Media Marketing, Perceived Value and Brand Trust on Willingness to Pay for Green Food Packaging

Tanaporn Sinchai, Thatphong Namwat

44-72

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The Influence of Brand Equity on Brand Loyalty toward Apple: The Mediating Role of Brand Tribe and the Moderating Role of Media Exposure

Sasiwimon Puphoung, Watchara Watanarawee, Komsan Rattanasimakul, Suthada Khattiya

73-94

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Driving the Community Economy through Community-Based Tourism in Ban Mae Mae, Chiang Dao, Thailand: Linkages to the UNESCO Doi Chiang Dao Biosphere Reserve

Thongchai Phuwanatwichit, Pannakorn Kaeorakmook, Pariwit Vitayacheeva, Charin Mangkhang, Krit Kanchanakit, Thakoon Panyasai, Taychatorn Leksiri, Somsak Kongsathan

95-131

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The Influence of Big Five Traits and Motivation on Entrepreneurial Intention among Generation Z in Thailand

Sangsuk Pithayanukul, Sunee Pithayanukul

132-159

PDF (in Thai)

Guidelines for Developing Health Tourism through Forest Bathing Activities with Community Participation in Ban Pa-Ngiew, Chiang Mai Province, and Ban Huai-Phueng Border Community, Mae Hong Son Province

Sukhoom Phunnarong

160-176

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Cultural Interactions and the Construction of Structural Relationships in a Multicultural Area between the Yunnan Chinese in Huai Phueng Village and The Tai Yai in Thoet Thai Village, Mae Fah Luang District, Chiang Rai Province

Natsarun Laksanapeeti, Panjirat Kharuhabodee

196-221

PDF (in Thai)

Academic article

Ten Years of China’s Belt and Road Initiative: The Case of the China-Laos-Thailand High-Speed Railway Project

Pittaya Suvakunta

177-195

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