Develop a User-Friendly Stock Management Application for Small Businesses: A Case Study of Community Enterprises in Thailand

Main Article Content

Nuttaya Iam-khong

Abstract

This research aimed to develop an information system that aids in the storage of product quantities inventories and product sales revenue. The application operates on the Android platform. This research used qualitative interviews with OTOP entrepreneur and community enterprises in Thailand to develop a user-friendly stock management application for small businesses. Results showed that the IOK Stock inventory application improved inventory tracking and sales revenue management, leading to increased efficiency and profitability.

Article Details

How to Cite
Iam-khong, N. (2023). Develop a User-Friendly Stock Management Application for Small Businesses: A Case Study of Community Enterprises in Thailand. Connexion: Journal of Humanities and Social Sciences, 12(1), Article ID: 262074. Retrieved from https://so05.tci-thaijo.org/index.php/MFUconnexion/article/view/262074
Section
Research article
Author Biography

Nuttaya Iam-khong, Valaya Alongkorn Rajabhat University

KMUTT (Learning in innovation technology)

References

Akpan, I, J., Soopramanien, D., & Kwak, D. (2021) Cutting-edge technologies for small business and innovation in the era of COVID-19 global health pandemic, Journal of Small Business and Entrepreneurship, vol. 33, no. 6, pp. 607-617. https://doi.org/10.1080/08276331.2020.1799294

Boberts, J. (2021) The four key types of customer data for marketing or…how valuable is knowing my customer’s pet’s name?, Available: https://www.smartinsights.com/customer-relationship-management/customer-privacy/types-customer-data/ [9 August 2022]

Business Development. (2021) The project to enhance the potential of Thai community shops budget of 2017, Available: https://www.dbd.go.th/ewt_news.php?nid=469405537& filename=index [9 August 2022]

Cognism. (2021) What is marketing data?, Available: https://www.cognism.com/what-is-marketing-data [14 August 2022]

Combe, C. (2006) Introduction to e-business management and strategy, 5th edition, Oxford: Elsevier.

Community Development Department. (2021) Download/community development announcement, Available: https://cdd.go.th/content/download [20 May 2022]

Deloitte. (2020) Digital disruption in retail, Available: https://www2.deloitte.com/content/dam/Deloitte/in/Documents/consumer-business/in-consumer-Digital%20Disruption%20in%20Retail_Retail%20Leadership%20Summit%202020%20Report.pdf [24 June 2022]

Emmanuel, G., Emanuel, A. W. R., & Setyohadi, D. B. (2020) Design of mobile application for community health workers: A case study in Rwanda, International Journal of Interactive Mobile Technologies, vol. 14, no. 11, pp. 271-280. https://doi.org/10.3991/ijim.v14i11.13307

Fenelli, R. M. (2021) Barriers to adopting new technologies within rural Small and Medium Enterprises (SMEs), Social Sciences, vol. 10, no. 11, pp. 430-445. https://doi.org/10.3390/socsci10110430

Gumasing, J. J., Prasetyo, Y. T., Persada, S. F., Ong, A. K. S., . . . Redi, A. A. N. P. (2022) Using online grocery applications during the Covid-19 pandemic: Their relationship with open innovation, J. Open Innov. Technol. Mark. Complex, vol. 8, no. 2, pp. 93-119. https://doi.org/10.3390/joitmc8020093

Hassan, N. A. M., Baharum, A., Sani, Z. H. A., Chau, K., & Noor, N. A. M. (2021) Reducing cognitive impairment among dementia users through mobile application, Pertanika J. Sci & Technol, vol. 29, no. 2, pp. 863-883. https://doi.org/10.47836/pjst.29.2.09

Holzer, A., & Ondrus, J. (2011) Mobile application market: A developer’s perspective, Telematics and Informatics, vol. 28, no. 1, pp. 22-31. https://doi.org/10.1016/j.tele.2010.05.006

Iam-khong, N. (2022a) Marketing mix factors affecting consumers’ decision to buy community enterprise products through e-commerce system (ปัจจัยส่วนผสมทางการตลาดที่มีผลต่อการตัดสินใจเลือกซื้อสินค้าวิสาหกิจชุมชนผ่านระบบพาณิชย์อิเล็กทรอนิกส์), Journal of Mass Communication Technology, vol. 7, no. 1, pp. 9-20. (in Thai)

Iam-khong, N. (2022b) The development of digital transformation for improving business potential: A case study of Banbenjarong Bommunity Enterprise in Pathumthani Province (การพัฒนาความสามารถด้านการเปลี่ยนผ่านทางดิจิทัลในการเพิ่มศักยภาพทางการแข่งขันของธุรกิจ: กรณีศึกษา วิสาหกิจชุมชนบ้านเบญจรงค์ จังหวัดปทุมธานี), Sripatum Review of Humanities and Social Sciences, vol. 22, no. 11, pp. 35-48. (in Thai)

Iam-khong, N., & Teerawut, T. (2021) The development of stickers for line application: The pink mushroom family set for promotion OTOP products of Klang Baan Mushroom Farm, Pathumthani Province (การพัฒนาสติ๊กเกอร์บนแอปพลิเคชั่นไลน์ชุดครอบครัวเห็ดสีชมพูเพื่อส่งเสริมการขายสินค้าโอทอปฟาร์มเห็ดกลางบ้าน จังหวัดปทุมธานี), Management Sciences Valaya Alongkorn Review, vol. 2, no. 2, pp. 27-35. (in Thai)

Islind, A. S., & Lundh Snis, U. (2017) Learning in home care: A digital artifact as a designated boundary object-in-use, Journal of Workplace Learning, vol. 29, no. 7-8, pp. 577-587. https://doi.org/10.1108/JWL-04-2016-0027

Kirmani, M. M. (2017) Agile development method for mobile application: A study, International Journal of Advanced Research in Computer Science, vol. 8, no. 5, pp. 1421-1425. https://doi.org/10.26483/ijarcs.v8i5.3370

Knippe, E. (2021) What is data-driven marketing? How to use smart data to deliver a higher marketing ROI, Available: https://www.adverity.com/data-driven-marketing [16 May 2022]

Kotarba, M. (2018) Digital transformation of business models, Foundations of Management, vol. 10, no. 1, pp. 123-142. https://doi.org/10.2478/fman-2018-0011

Kotler, P., & Keller, K. (2021) Marketing management, 16th edition, New Jersey: Pearson Education.

Kruachottikul, P., Cooharojananone, N., Phanomchoeng, G., & Kovitanggoon, K. (2021) Development of a user-centric bridge visual defect quality control assisted mobile application: A case of Thailand’s department of highways, Applied Sciences, vol. 11, no. 1, pp. 9555-9568. https://doi.org/10.3390/app11209555

Lotame. (2020) How brands can use data to improve customer relationships, Available: https://www.lotame.com/use-data-to-improve-customer-relationships/ [22 July 2022]

Ministry of Agriculture and Cooperatives. (2021) Community enterprise information system about the department of enterprise promotion community, Available: https://smce.doae.go.th/aboutus.php [10 march 2022]

Mkansi, M., Leeuw, S., & Amosun, O. (2020) Mobile application supported urban township e-grocery distribution, International Journal of Physical Distribution & Logistics Management, vol. 50, no. 1, pp. 26-53. https://doi.org/10.1108/IJPDLM-10-2018-0358

Muhamat, N. A., Hasan, R., Saddki, N., Arshad, M. R. M., & Ahmad, M. (2021) Development and usability testing of mobile application on diet and oral health, PLOS One, vol. 16, no. 9. https://doi.org/10.1371/journal.pone.0257035

Pathak S. V. (2016) Acceptance testing technique: A survey along with its operating frameworks, International Journal on Recent and Innovative Trends in Computing and Communication, vol. 4, no. 4, pp. 772-775. https://ijritcc.org/download/conferences/ICMTEST_2016/ICMTEST_2016_Track/1463810661_21-05-2016.pdf

Rosenblatt, H. J., & Tilley, S. (2016) System analysis and design, 11th edition, Boston, MA: Cengage Learning.

Seitz, C., Pokrivcak, J., Toth, M., & Plevny, M. (2017) Online grocery retailing in Germany: An explorative analysis, Journal of Business Economics and Management, vol. 18, no. 6, pp. 1243-1263. https://doi.org/10.3846/16111699.2017.1410218

Vandana, Gupta, P., Kumar, A., & Verma, C. (2020) Feasibility study of android application in architectural education, International Journal of Scientific & Technology Research, vol. 9, no. 2, pp. 2682-2686. https://www.ijstr.org/final-print/feb2020/Feasibility-Study-Of-Android-Application-In-Architectural-Education.pdf