กรอบความรู้สร้างสรรค์สำหรับเศรษฐกิจยั่งยืน กรณีศึกษาชุมชนปู่หมื่น อำเภอแม่อาย จังหวัดเชียงใหม่

Paipan Thanalerdsopit

doi:10.14456/mjba.2023.8

ผู้แต่ง

Paipan Thanalerdsopit Faculty of Business Administration and Liberal of Arts, Rajamagala University of Technology Lanna

DOI:

https://doi.org/10.14456/mjba.2023.8

คำสำคัญ:

Community Enterprise, Knowledge Management, Sustainable Community

บทคัดย่อ

The objective of this research was to present knowledge creation framework through practicing based on a case study to increase income from local products in the Phumuen Community, Mae Ai District, Chiang Mai Province. This mixed method research collected qualitative data through in-depth interviews, a group discussion, a transferring knowledge framework, a community of practices model, and an after-action review among the researcher and community members. The quantitative method, a gap analysis was conducted to compare the revenues and expenses of the original product versus the proposed case-study, value-added product. The research was divided into three areas, which are processing of local herbs, creating new packaging for the dried herbs, and improving community enterprise management. The findings illustrated two main factors for success of knowledge creation framework. The first success factor was the collaboration between the academic sector, the community sector, and the private sector in community. For the second success factor was tapping into the varied knowledge and experiences of different generations combined to develop a better packaging product such as the young contributed to the design using cultural characteristics of their traditional dress colors, using online marketing while the older generation produced the packages using locally sourced material that is bamboo. Moreover, the newly developed product increased the net profit of the community enterprise by more than 34.7%. Everyone involved in the case study, from researcher and lecturers to community members, were connected through a knowledge management model for community sustainability.

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