INTEGRATED LEARNING FOR COMMUNITY DEVELOPMENT OF COMMUNICATION ARTS, PHRANAKHON RAJABHAT UNIVERSITY

Abstract

The research objectives were to study the integrated learning management to develop local area, learning achievement by using integrated learning management and the students’ satisfaction toward integrated learning management to develop local area. The research instruments were project evaluation, learning achievement test, and satisfaction questionnaire. The sample group was 63 students, majoring in Communication Arts who signied up in Marketing Communication subject in the first semester of the 2017 academic year, offered at Phranakhon Rajabhat University’s Faculty of Science Management. The statistics used for the data analysis were frequency, percentage, mean, and standard deviation. The statistics used for testing hypothesis were paired t-test and one sample t-test. The research revealed that the integrated learning management to develop local are had 6 steps. The Learning achievement with integrated learning management showed that students, scare of post-test was higher than pre-test, representing statistically significant different level at .001 The Learning achievement with integrated learning management was found that Mass Communication Arts students had good performance representing statistically significant different level at .001. The students’ satisfaction toward integrated learning to develop local area was in high level. The result from group discussion for the integrated learning management showed that students learned, more about knowledge and skills. They had more skills in analysis, team work, self-development, practice in real case, with the smiles and happiness of people in community. Then they were proud in their really useful work. With integrated learning, it related between university and community.