BRAND ENGAGEMENT STRATEGYWITH SERVICE OF AGING SOCIETIES

  • อังคาร - คะชาวังศรี Retail Business Management Faculty of Management Science Phranakhon Rajabhat University, Bangkok, Thailand
  • สุบัน บัวขาว Retail Business Management Faculty of Management Science Phranakhon Rajabhat University, Bangkok, Thailand
  • วรวลัญช์ วุฒิ Retail Business Management Faculty of Management Science Phranakhon Rajabhat University, Bangkok, Thailand
Keywords: engagement, brand, aging societies, service

Abstract

This article can be applied to determine branding engagement strategy for aging socoeties. The 1st stage is to create brand trustworthiness via marketing communications indicate that products and services of this business can support the better living, response to the needs of the elderly and the actual result of this service. The 2nd stage is to create honesty and sincerity by showing that companies are working with sincerity, fair and able to solve problems for all elderly customers. The 3rd stage is to create pride towards business by adapting the products and services that match with customer’s needs and the 4th stage is to create brand engagement by communicated directly to including create special activities only for them. Especially, the direct message via post or e-mail is one of the most important tools that makes the aging societies feel special bonding and create brand engagement between brand and customer.

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Published
2018-12-26
Section
บทความทางวิชาการ (Article)