E-COMMERCE WEBSITE CREATION FOR SELLING ARTS OF FACULTY OF FINE & APPLIED ARTS, BURAPHA UNIVERSITY

Main Article Content

โชติกา จั่นจีน
รุ่งอาทิตย์ บูชาอินทร์

Abstract

This study has 3 objectives; 1. to explore approaches to designing an e-commerce website for selling arts of the Faculty of Fine & Applied Arts at Burapha University, 2. to create an e-commerce website for selling arts of the Faculty of Fine & Applied Arts at Burapha University, and 3. to understand user’s satisfaction with the e-commerce website for selling arts of the Faculty of Fine & Applied Arts at Burapha University. In the study, a mixed-method approach was applied, combining qualitative, experimental, and quantitative methods. In the
qualitative research, the data were collected by in-depth interview method of from 18 key informants, the data were analyzed for designing the e-commerce website for selling arts of the Faculty of Fine & Applied Arts at Burapha University. In the experimental research, the programming codes were written to create the e-commerce website for selling arts of the Faculty of Fine & Applied Arts at Burapha University. Then, in the quantitative research, assessed the satisfaction of 100 participants, who visited the website and who were interested in paintings.

Article Details

Section
บทความวิจัย (Research Article)

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