E-COMMERCE WEBSITE CREATION FOR SELLING ARTS OF FACULTY OF FINE & APPLIED ARTS, BURAPHA UNIVERSITY

  • โชติกา จั่นจีน บูรพา
  • รุ่งอาทิตย์ บูชาอินทร์ Graduate School of Commerce, Burapha University, Chonburi, Thailand
Keywords: E-commerce, website, Arts

Abstract

This study has 3 objectives; 1. to explore approaches to designing an e-commerce website for selling arts of the Faculty of Fine & Applied Arts at Burapha University, 2. to create an e-commerce website for selling arts of the Faculty of Fine & Applied Arts at Burapha University, and 3. to understand user’s satisfaction with the e-commerce website for selling arts of the Faculty of Fine & Applied Arts at Burapha University. In the study, a mixed-method approach was applied, combining qualitative, experimental, and quantitative methods. In the
qualitative research, the data were collected by in-depth interview method of from 18 key informants, the data were analyzed for designing the e-commerce website for selling arts of the Faculty of Fine & Applied Arts at Burapha University. In the experimental research, the programming codes were written to create the e-commerce website for selling arts of the Faculty of Fine & Applied Arts at Burapha University. Then, in the quantitative research, assessed the satisfaction of 100 participants, who visited the website and who were interested in paintings.

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Published
2019-02-03
Section
บทความวิจัย (Research Article)