YOUTH EMPOWERMENT MODEL TOWARDS THE CONSERVATION OF CULTURAL WORLD HERITAGE TOURISM SITE: A CASE STUDY OF AYUTTHAYA HISTORICAL PARK
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Abstract
The research aimed to 1) analyze and synthesize the key elements for the youth empowerment to conserve cultural world heritage tourism site, 2) study the factors influential to the youth empowerment and 3) develop the youth empowerment model to conserve cultural world heritage tourism site. The samples were the 380 students from educational organizations within Ayutthaya historical park area including 40 youth leaders, the representatives from governmental organizations and education personnel. The statistics used in this research for data analysis were percentage, average value, standard deviation, multiple regression
analysis, and content analysis. It was found that 1) four key elements for youth empowerment include self-esteem, freedom of thought, partnership, and participation, 2) motivations, social support and knowledge on cultural world heritage tourism site showed the variation of youth empowerment towards the conservation of cultural world heritage tourism site accounting for 36.7 percent, and 3) the model of youth empowerment was as follows: educational institutions had created learning management plans by integrating topics of cultural world heritage tourism site into several academic courses, and the provincial youth committee to
conduct conservation of cultural World Heritage sites.
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