SELF-PRESENTATION OF “NET IDOL” THROUGH SYMBOLIC INTERACTION

  • ภัทร์ศินี แสนสำแดง Communication Arts Program, Faculty of Management Science, Sakonnakhon Rajabhat University, Sakonnakhon, Thailand
Keywords: net idol, symbolic interaction, self-presentation, social media

Abstract

Social media has a unique feature that allows users to create and produce messages by themselves, and also distributes messages to other users who are connecting in the same online network. Consequently, it causes the phenomenon of a group of famous people on the Internet, also known as “net idol” who has gained popularity with lots of followers and has influenced on others’ cognitive and behavior. The purpose of this article is to study the communication process of a net idol in term of self-presentation that makes them be accepted and be imitated by the members of society, especially the youth. Net idol had communication
process for self-presentation via social media through the symbolic interaction process between net idol and followers, which symbol was changed to a situation while they had the interaction with followers, for making followers’ satisfaction and accepting the self of net idol. The symbolic interaction process between net idol and followers occurred within the same referent frame; as a result, they understood the interchangeable symbol and social world under the same concept.

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Published
2018-11-13
Section
บทความทางวิชาการ (Article)