Main Article Content

ภูมิพัฒน์ ตระกูลทัศน์เจริญ
เปรื่อง กิจรัตน์ภร
ภาณุพงศ์ สามารถ
เกรียงไกร โพธิ์มณี


The objectives of this study were to examine the competency requirement in the journalistic work, development strategy in the journalistic work. Data collection from daily newspaper’s reporters including Thairath, Daily News, Khaosod, Komchadluek and Matichon in total 104 samples through questionnaires, and 40 publishing executives, journalism experts and reporters by in-depth interviews and brainstorm workshops.  The study found that key competency were knowledge, for example; media literacy, news analysis, laws of mass media having the mean of 4.17, competency on skill such as reporter’s ability on storytelling, critical news writing having the mean of 4.15, attribute and attitude such as reporter’s enthusiasm and sociability having the mean of 4.13 competency on the use of information technology to follow the progress of technology and make quotation on the information sources having the mean of 4.15 and the competency on ethics and code of ethics of Journalism such as reporting without prejudice having the mean of 4.22. As for the important strategies for the journalist competency development were-Strategy on knowledge; Strategy on skills; Strategy on attribute and attitude; Strategy on information technology usage and Strategy on ethics and code of ethics of Journalism.

Article Details

บทความวิจัย (Research Article)


Aumente, J. (2007). Multimedia journalism changes what universities teach. Nieman Reports. 61(3), 85–87.

Carpenter, S. (2010). A study of content diversity in online citizen journalism and online newspaper articles. New Media & Society, 12(7), 1064–1084. Retrieve 7 December 2018, from doi:10.1177/1461444809348772

Chawalathawat et al. (1996). Advanced news reporting / Bangkok: Dokya. (in Thai)

Dusiyamee, P. (2007). Strategic management of private school administration. Bangkok: Silpakorn University. (in Thai)

Hannapa, P. (2011). Introduction to news writing. Bangkok: Inthanin. (in Thai)

Kaewthep, K. (2000). Mass communication: theories and guidelines for education. (2nd edition). Bangkok: Edison Press. (in Thai)

Mitchelstein, Eugenia, and Pablo J. Boczkowski. (2009). “Between tradition and change: a review of recent research on online news production.” Journalism. 10(5), 562–86. doi:10.1177/1464884909106533.

Papattha, C. et al. (2015, January 22 - 23). Digital media features and educational management for the development of mass media in the media fusion era, the 29th National Symposium on Audiovisual Relations of Thailand. (in Thai)

Rasmithamchoti, S. (2004). Competency: Administrative tools that Undeniably. "Productivity. 9(53), 44 - 48. (in Thai)

Reese, S. D., & Ballinger, J. (2001). The roots of a sociology of news: remembering mr. gates and social control in the newsroom. Journalism and Mass Communication Quaterly. 78(4), 641-658. Retrieve 7 December 2018, from

Sakdiset, A. (2001). Factors in the presentation of false news and newspaper acceptance. (Excellent thesis, Kampon Watcharapol Award) Bangkok: Matichon Publishing. (in Thai)

Shoemaker, P. J. (1991). Communication concepts 3: gatekeeping. Newbury Park, CA: Sage. Sirimetai, C. (2013). Newspaper changes in the Internet. Journal of Social Sciences and Arts. 2 (1), 1-14. (in Thai)

a Thailand Development Research Institute Foundation. (2016). Research project on media reform, Volume 2, "Problems and guidelines for the development of Thai media personnel". Office of the Broadcasting Commission Television and affairs National Telecommunications. Retrieved 3 April 3, 2017, from Volume -2- Problems and guidelines for the development of Thai media personnel. (in Thai)

Thamrongthanyawong, S. (2002). Project Management. Bangkok: Sematham. (in Thai)

The Journalist Association of Thailand (2013), The Journalist Association of Thailand Strategy. Retrieve December 7, 2018, from 02 & catid = 22: about-us & Itemid = 19 (in Thai)