FACTORS AFFECTING POLITICAL MEDIA LITERACY OF PEOPLE IN URBAN AND SUBURBAN AREA OF CHIANG RAI PROVINCE
The objectives of this research were to examine the media literacy of people in urban and suburban area of Chiang Rai Province, and to investigate the factors affecting the political media literacy of the people in urban and suburban area of Chiang Rai Province. This research recruited 400 samples to participate in the survey. The results showed that media literacy of the sample group was found at the moderate level. The sub-categories of media literacy on politics including accessibility and analysis were found at low level while critism was at moderate level. The sample group in urban area held higher level of media literacy than those in suburban area. The t-test investigation showed that media literacy of people in urban and suburban area indicated significant difference at the confidence level of .01. The factors affecting media literacy based on analysis of the media literacy model on politics of people in Chiang Rai Province indicated that the model agreed with the emperical information at good level. The characteristics of population in the model could describe the relationship on politics at 29%. Also, the characteristics of population and the relationship within the model could describe media literacy on politics at 29%.
Conference on Media Literacy.USA:The Aspen Institue.
Baran, Stanley J. (2002). Introduction to mass communication : media, literacy, and
culture. 2nd eds. New York : McGraw-Hill.
Hobbs, Renee.(2010). Media Literacy. Digital and Media Literacy: A Plan of Action.
USA:The Aspen Institue.
Krisanajuta, Surasom.(2004). Cultural Politics of Otherness in the Media Space: The Contending Discourse on Energy. A thesis of Master of Arts Program in Social Development Chiang Mai University.
Pattarawanit, Umaporn and Amornsirisomboon, Pattama.(2007). “Educational Inequality:
Urban and Rural” in Population and society. Worachai Thongthai and Sureeporn
Panpung, editors. Nakorn Pratom : Population and Society Printing.
Pratuangsuklert. Sukjai. (2006). Thai people's perception of the importance regarding media literacy in the globalized era. A thesis of Master of Arts Program in Journalism Chulalongkorn University.
Satawatin, Parama. (2003). Communication Art Principle .10th eds. Bangkok : Pappim.
Copyright (c) 2019 Research Journal Phranakhon Rajabhat : Social Sciences and Humanity
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Each publish articles were copyright by Phranakorn Rajabhat University
Any contents which appeared in each articles in the journal were authors personal opinion. It did not relate to Phranakorn Rajabhat University and other instructors in the university. Each authors would take responsibility on their articles. If there are any mistake, the authors will take responsibility themselves